BILD Brand Partnerships offers you long-term strategic cooperation approaches and partnerships with a duration of at least 12 months, which integrate customers deep into the world of BILD.de and guarantee constant visibility on partner areas.
Long-term strategic cooperation approaches and partnerships guarantee you exclusive integrations. A partner landing page developed for you optimally, puts your brand close to the editorial content as well as in the relevant environment. Among other things, the traffic is generated via numerous contact points, such as navigation integration, teaser areas and editorial-looking partner content.
Make the difference! With our special ads, presentings und special placements we offer you many creative options to set your brand in perfect light. We support you in developing your individual communication concept to achieve the best performance.
Take advantage of our full service and crossemedia solutions for your communcation. We offer a broad coverage in your target group and give our brand for a common dispatch from customer and WELT with a high quality presentation of your product.
BILD der FRAU – Quantity. Closeness. Quality.
Editorial Concept
BILD der FRAU is the versatile informative and entertaining magazine for women who are in charge of their own lives.
It covers the complete spectrum of life in a clear, smart and competent way – and always with heart!
BILD der FRAU has an outstanding guide function that can be found in all categories and sections of the magazine.
BILD der FRAU helps with everyday decisions. Examples of this are sections such as Verbraucher aktuell (Consumer Now) or Was koche ich morgen? (What Should I Cook Tomorrow?).
BILD der FRAU is relaxing and entertaining – with columns, exclusive interviews and wellness & photo reports.
BILD der FRAU takes its readers’ problems and concerns seriously. It offers strength and self-confidence, as well as providing self-help information.
BILD der FRAU conveys values, takes its own stand and gets involved. This is represented by the many current topics and campaigns in the magazine.
BILD der FRAU lets its readers have a say – for example, in sections such as Ihre Meinung Aktuell (Your Current Opinion) and Frauen helfen Frauen (Women Help Women).
BILD der FRAU promotes long-term charitable and socio-political commitment with the GOLDENE BILD der FRAU – Germany’s biggest prize for women is awarded annually to five women honored for their extraordinary achievements as volunteers.
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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Women who are especially interested in fitness and wellness trends
Editorial Concept
The magazine is aimed towards women who are especially interested in fitness and wellness trends, topics related to staying slim and gentle methods of treatment. Beauty tips, travel information and the wellness horoscope reinforce the feel-good-effect.
BILD der FRAU-Schlank & fit is a colourful mix of topics related to health and well-being – a visually opulent appearance of magazine sections and double pages packed with information.
Sources: *IVW II. Q. 2019, **b4P 2018 III
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BILD der FRAU-Gut kochen & backen is a colourful mix of magazine sections, optically generous presentations and double pages packed with information.
The magazine is a competent guide and gives ideas for everyone who is excited about cooking and baking – from beginners to experienced hobby chefs. It offers many new recipes, as well as additional tips and tricks. Furthermore, it supports readers with their daily meal planning and helps their families to live on a healthy way.
Sources: *IVW II. Q. 2019, **b4p 2018 III
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That’s bildderfrau.de
Europe’s biggest magazine for women, BILD der FRAU, can also be obtained in digital format by the modern, healthy and exuberant woman. Every day we show users the best life has to offer – helping you feel good, look good and enjoy a healthy lifestyle.
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2018; **IVW October 2018
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month March 2019
Optimistic, positive and truthful every week
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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Self-confident, informative and entertaining
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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DOGS - modern and trendy
DOGStoday reaches modern, trendy readers who appreciate a good lifestyle.
Their four-legged housemate is integrated into their active life – which is mostly in urban environments.
The magazine in the handy pocket format can be taken along and read anywhere: on the train, at the fitness studio or in a relaxed way at home.
Source: *publishing disclosure
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DONNA is experienced, wise, relaxed and full of emotion, optimism and passion.
Editorial concept
DONNA is made for adult women. It is about special desires, dreams, needs, questions and demands that women over 40 have.
A new exciting phase of life begins for women in this age segment in which almost everything is possible and DONNA would like to accompany their readers.
Readers can expect all the things from DONNA that constitute a good women’s magazine: fashion, beauty, lifestyle, interviews, psychology, partnership, health, culture, travel and service.
An interesting magazine mix with a warm, emotional tonality and a generous and refined look.
DONNA inspires women 40 and up who found their true self and now set out optimistically into a new phase of life. A concept that convinces and excites our users.
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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The weekly impulse generator
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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frau aktuell is informative, touching and always up-to-date
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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The monthly queen of the hearts: glamorous, enchanting and style-defining
Royal bimonthly magazine brand with opulent reporting on all relevant topical highlights of the royal houses.
Exclusive reports and insider knowledge in a high-gloss look for women who love the life of the royals.
Unique background stories, multi-facetted portraits, emotional images and inspiring lifestyle stories from the world of international and national aristocracy.
There is a longer period of effectiveness due to the two-month presence at the newsstand, which also generates many readers per issue.
Source: *IVW II. Q. 2019
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Practical. Cheerful. Clever.
FRAU von HEUTE is the response to the wishes of cost-conscious, modern female readers who want editorial quality and a broad range of topics, as well as up-to-date and carefree entertainment, week after week.
FRAU von HEUTE offers relaxing entertainment with current celebrity interviews, exclusive reports, photo series and puzzle & knowledge pages.
FRAU von HEUTE moves its readers every week with encouraging life stories and interesting portraits of women.
FRAU von HEUTE provides real help for everyday life with its big guide section.
FRAU von HEUTE offers moments of bliss for each week – and inspiration for every day!
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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Authentic, mentoring and classy
Founder of the premium people magazine genre in Germany with an ideal mix of entertainment and service for the style-conscious and enchanting woman 40 years and older.
Exciting high society stories about German and international stars.
Exclusive interviews and reports from society, culture, show business and entertainment.
Ideal topic mix of fashion trends and beauty styling tips, recipe ideas, health reports and inspiration for decorating and lifestyle, as well as travel and culture tips.
Among the weekly women’s magazines, FRAU IM SPIEGEL offers high reach and a very good price-performance ratio.
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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The most powerful service-oriented women's combo in Germany
The most powerful service-oriented women’s combo in Germany.
High reach & strong circulation.
Combination of two success stories: The biggest women’s magazine and most successful women’s TV programme magazine.
Two likeable guides with heart and mind.
Two innovative personal coaches for the modern, trend-conscious woman.
Two successful service magazines offer top performance in classic women’s target groups.
The combination of two success stories.
Top performance in classic women’s target groups.
For women who are in charge of their lives.
Quellen: *IVW II. Q. 2019, **ma 2019 Presse II
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Authentic and aware of values for generations. Popular traditional brands with an unbeatable CPM
Combo savings: 5 %
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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The new FUNKE BEST LIFE KOMBI: High reach with convincing cost effectiveness.
Combo savings: 12 %
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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Reach about one third of all adult women with one placement!
Bigger: Over 15.47 million total reach and a reach of over 12 million among Germany’s women.
Stronger: 3,574,414 copies sold.
Combo savings: 14 %
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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Big. Strong. Fast.
Big: Over 14,5 million total reach and number one among Germany’s women with a reach of over 11 million.
Cost effectiveness: Top CPM.
Strong: 3,169,777 copies sold.
Fast:
Combo savings: 14 %
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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Women's premium combo weekly
Combo savings: 8 %.
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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