BILD Live

BILD Live makes BILD the largest live platform for news, entertainment and sports. A mirror of the emotions of society. Faster, more creative, more authentic, more courageous, more emotional, louder and more surprising!

Contact
Janine Lüder
Janine Lüder
Digital Marketing Manager
Berlin

Die Stilisten 2020

myHOMEBOOK EN

myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

  • myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.
  • myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.
  • Helpful. Entertaining. Guidefull. Fresh – for men and women!
  • myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique*
1.62 Mio.
Visits**
3.05 Mio.
Page Impressions**
4.14 Mio.

Quellen: *AGOF daily digital facts January 2020; **IVW January 2020

Target Group

men
60%
20 - 49 years old
63%
HHNI > 3.000€
46%
High level of education
42%

Quelle: AGOF daily digital facts January 2020

Contact Person
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

FUNKE WOMEN COMBO WEEKLY+

Women's premium combo weekly

  • Four great classics in the womens’s magazines segment.
  • Attractive cost effectiveness compared to competitor’s combos.
  • People stories, destinies and reports creates emotions and involvement.
  • High editorial standards represent quality.
  • People & lifestyle: high reach in upscale, established womens’s target groups.

Combo savings: 8 %.

Key figures

Paid circulation*:
1,573,014 copies
Total reach**:
7.32 Mio.
Reach Women**:
6.75 Mio.

Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 89,500
1-2-seite-quer 1/2 page
€ 62,640
1-3-seite-eckfeld 1/3 page
€ 48,240
Contact Person
Snjezana Juric
Snjezana Juric
Assistant Advertising Manager BILD der FRAU
Hamburg
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

Rate Card WELT 2020

BILD Brand Partnerships

BILD Brand Partnerships offers you long-term strategic cooperation approaches and partnerships with a duration of at least 12 months, which integrate customers deep into the world of BILD.de and guarantee constant visibility on partner areas.
Long-term strategic cooperation approaches and partnerships guarantee you exclusive integrations. A partner landing page developed for you optimally, puts your brand close to the editorial content as well as in the relevant environment. Among other things, the traffic is generated via numerous contact points, such as navigation integration, teaser areas and editorial-looking partner content.

Contact
Selma Kaya
Selma Kaya
Digital Marketing Manager
Berlin

High Five Christmas Special

Ad Specials and corner ads WELT

Make the difference! With our special ads, presentings und special placements we offer you many creative options to set your brand in perfect light. We support you in developing your individual communication concept to achieve the best performance.

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Alisha Trippelsdorf
Alisha Trippelsdorf
Junior Marketing Manager
Berlin
Annette Krause
Annette Krause
Marketing Manager
Berlin

WELT Brand Concepts

Take advantage of our full service and crossemedia solutions for your communcation. We offer a broad coverage in your target group and give our brand for a common dispatch from customer and WELT with a high quality presentation of your product.

 

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager
Berlin

Corner and masthead ads DIE WELT

bildderfrau.de

That’s bildderfrau.de

Europe’s biggest magazine for women, BILD der FRAU, can also be obtained in digital format by the modern, healthy and exuberant woman. Every day we show users the best life has to offer – helping you feel good, look good and enjoy a healthy lifestyle.

Key figures

Unique users*
2.56 M
Visits**
5,204,745
Page impressions**
9,878,740

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month December 2019; **IVW December 2019

Target group

Women
74%
20 -59 years
78%
Net household income €2,000 or above
69%
At least intermediate level of education
72%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month December 2019

Contact
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

die aktuelle

Self-confident, informative and entertaining

  • Germany’s quickest PEOPLE magazine with reports on VIPs, show stars and lifestyle.
  • Exciting and emotional entertainment for trendy women over who stayed young.
  • Extensive wellness, beauty, health and food topics presented in a precise and inspiring way.
  • High advisory skills with 30 regularly sites full of advices
  • Extra puzzle magazine with 14 pages at the magazine’s centre.

Key figures

Publication Date:
Saturday
Frequency:
weekly
Copy price:
1.90 €
Paid circulation*:
322,040 copies
Total reach**:
1.82 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 11,400
3-4-seite-hoch 3/4 page
€ 10,210
1-2-seite-quer 1/2 page
€ 7,200
1-3-seite-eckfeld 1/3 page
€ 5,580
1-4-seite-hoch 1/4 page
€ 4,290
1-8-seite-hoch 1/8 page
€ 2,400
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FUNKE WOMEN COMBO SERVICE

The most powerful service-oriented women's combo in Germany

The most powerful service-oriented women’s combo in Germany.

High reach & strong circulation.

Combination of two success stories: The biggest women’s magazine and most successful women’s TV programme magazine.

Two likeable guides with heart and mind.

Two innovative personal coaches for the modern, trend-conscious woman.

Two successful service magazines offer top performance in classic women’s target groups.

The combination of two success stories.

Top performance in classic women’s target groups.

For women who are in charge of their lives.

Key figures

Paid circulation*:
991,084 copies
Total reach**:
5.24 Mio.
Reach Women**:
4,91 Mio.

Quellen: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 58,500
1-2-seite-quer 1/2 page
€ 42,070
1-3-seite-eckfeld 1/3 page
€ 32,550
Contact Person
Snjezana Juric
Snjezana Juric
Assistant Advertising Manager BILD der FRAU
Hamburg
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FUNKE WASO WOMEN FOUR

Authentic and aware of values for generations. Popular traditional brands with an unbeatable CPM

  • For women with a traditional outlook and awareness of values.
  • Homogeneous target-group structure for women 50 years and older.
  • The economic combo for traditional women’s target groups.

Combo savings: 5 %

Key figures

Paid circulation*:
556,208 copies
Total Reach**:
3.06 Mio.

Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 24,850
1-2-seite-quer 1/2 page
€ 17,800
1-3-seite-eckfeld 1/3 page
€ 12.370
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FUNKE BEST LIFE COMBO

The new FUNKE BEST LIFE KOMBI: High reach with convincing cost effectiveness.

  • The big general interest combination with a strong focus on women and individuals responsible for the household.
  • Experts in health and nutrition matters.
  • Weekly high reach for fast sales.
  • Strong multiplicator for pharma & food.
  • High reach in competitive comparison.
  • Best cost effectiveness – Low CPM!
  • For Best Agers!

Combo savings: 10 %

Key figures

Frequency:
weekly
Paid circulation*:
1,427,228 copies
Total reach**:
6.5 Mio.

Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 65,500
1-2-seite-quer 1/2 page
€ 44,550
1-3-seite-eckfeld 1/3 page
€ 33,090
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FUNKE MILLIONS COMBO plus

Reach about one third of all adult women with one placement!

Bigger: Over 12.94 million total reach and a reach of over 10 million among Germany’s women.

Stronger: 3,459,173 copies sold.

  • 52 times per year: 11 weekly updated paid magazines and strong traditional brands.
  • 24 times per year: Extended by the biweekly published title
    TV für mich
  • Quick establishment of contacts.
  • Top advertising carrier – especially for pharma, food, retail and mail-order.
  • Powerful combo for the mass market.
  • Promotes sales cause of highest reach.
  • Circulation and reach at a cost-efficient CPM.

Combo savings: 14 %

Key figures

Paid circulation*:
3,331,026 copies
Total Reach**:
12.94 Mio.
Reach Women**:
10.09 Mio.

Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 163,100
1-2-seite-quer 1/2 page
€ 141,660
1-3-seite-eckfeld 1/3 page
€ 84,000
Contact Person
Matthias Franzen
Matthias Franzen
Director Marketing
Hamburg

FUNKE MILLIONS COMBO

Big. Strong. Fast.

Big: Over 12,5 million total reach and number one among Germany’s women with a reach of over 9 million.

Cost effectiveness: Top CPM.

Strong: 3,079,880 copies sold.

Fast:

  • 52 times per year with 11 weekly updated paid magazines and strong traditional brands.
  • Quick establishment of contacts.
  • Germany’s largest paid magazine advertising vehicle (by reach plus circulation).
  • With 11.17 million women, it is the highest-reach
    PRINT advertising vehicle in the women’s target group!
  • Top advertising carrier – especially for pharma, food, retail and mail-order.
  • Powerful combo for the mass market.
  • Promotes sales cause of highest reach.
  • Circulation and reach at a cost-efficient CPM.

Combo savings: 14 %

Key figures

Paid circulation*:
2,940,295 copies
Total reach**:
12.58 Mio.
Reach Women**:
9.79 Mio.

Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 151,300
1-2-seite-quer 1/2 page
€ 101,220
1-3-seite-eckfeld 1/3 page
€ 77,450
Contact Person
Matthias Franzen
Matthias Franzen
Director Marketing
Hamburg

FUNKE WOMEN COMBO WEEKLY

Women's premium combo weekly

  • Four great classics in the womens’s magazines segment.
  • Attractive cost effectiveness compared to competitor’s combos.
  • People stories, destinies and reports creates emotions and involvement.
  • High editorial standards represent quality.
  • People & lifestyle: high reach in upscale, established womens’s target groups.

Combo savings: 8 %.

Key figures

Paid circulation*:
1,182,283 copies
Total reach**:
6.94 Mio.
Reach Women**:
6.42 Mio.

Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 76,650
1-2-seite-quer 1/2 page
€ 53,410
1-3-seite-eckfeld 1/3 page
€ 41,100
Contact Person
Snjezana Juric
Snjezana Juric
Assistant Advertising Manager BILD der FRAU
Hamburg
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FUNKE WOMEN’S BEST COMBO

Efficient, effective and feminine.

  • One of Germany’s most powerful women’s offers
  • High circulation and high reach
  • Cost efficient!
  • High affinity to beauty and pharma
  • Fast reach in women’s target groups = Fast sales in women’s target groups

Key figures

Paid circulation*:
1,138,138 copies
Total reach**:
5.21 Mio.
Reach Women**:
4.72 Mio.

Sources: *IVW IV Q. 2019, **ma 2019 Pressemedien II

Formats

1-1-seite 1/1 page
€ 54,400
1-2-seite-quer 1/2 page
€ 37,370
1-3-seite-eckfeld 1/3 page
€ 27,350
2-1-seite 2/1 page
€ 108,750
1-1-2-seite 2 x 1/2 page
€ 54,400
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

Lifeline.de

The competent and clear companion

The competent and clear companion

Lifeline.de went online more than 20 years ago as the first German-language health service. It provides competent and clear information about different types of illnesses and their causes as well as treatment and prevention options. Lifeline.de offers its users reliable support and information with over 110 expert panels, making it the health portal with the highest level of consulting competence.

Lifeline domains and booking units:

  • Lifeline.de
  • 9monate.de
  • Qualimedic.de
  • Herzberatung.de
  • Special-Harninkontinenz.de
  • Yavivo.de

Key figures

Unique users*
3.39 million
Visits**
7,050,607
Page Impressions**
17,896,944

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month February 2020; **IVW February 2020

Target group

Women
73%
20 - 49 years
61%
Net household income over €3,000
45%
Higher level of education
45%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month February 2020

Contact
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

TV für mich

The success story of high circulation. Increasing circulation since 2009, which makes it to the most successful new magazine launches of the last 10 years.

TV für mich addresses the two largest reader markets in Germany: the market of guide-, service-oriented women’s magazines and the TV programme guide market.
Therefore, the title offers the best mix of guidance and service.

  • Fashion and beauty
  • Stars and starlets
  • Cooking and baking
  • Comprehensive guide section
  • Health and nutrition
  • Complete TV programme for 14 days – geared towards women

Key figures

Publication Date:
Thursday
Frequency:
biweekly
Copy price:
€ 1.10
Paid circulation*:
379,293 copies
Total reach**:
0.56 Mio.
Reach Women**:
0.5 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 13,700
1-2-seite-quer 1/2 page
€ 9,850
1-3-seite-eckfeld 1/3 page
€ 7,620
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

Zeit für mich

A new period of life begins

Zeit für mich is the new high-quality women’s magazine that accompanies the reader during a time of many changes. Starting at 50, a new period of life begins: new priorities, ideas, opportunities and challenges.

Zeit für mich is a multifaceted magazine for the women who has already had many experiences but also has a lot ahead of her. She knows what life is all about. In the middle of her life, she takes time for herself and everything that life has to offer.

Zeit für mich gives advice, supports, entertains and picks up the reader where she is in her respective life situation – always positive, down-to-earth and at the same level with the reader.

Zeit für mich offers what this target group with above-average buying power loves, month after month: emotional reports about people who interest women 50+, exciting interviews with celebrities who actually have something to say, fashion that inspires and fits, beauty tips that invite the reader to try them out and a 20-page removable recipe insert as an extra – delicious cuisine with health bonus to indulge in and enjoy.

Key figures

Publication Date:
Wednesday
Frequency:
monthly
Copy price:
€ 2.95
Paid circulation*:
58,563 copies

Source: *IVW III. Q. 2019

Formats

1-1-seite 1/1 page
€ 15,900
1-2-seite-quer 1/2 page
€ 10,970
1-3-seite-eckfeld 1/3 Seite
€ 8,420
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

9monate

The expert on that special phase of life

High-quality content: 9monate.de is the portal for couples who want to have children, pregnant women and young parents. It offers medically-validated information as well as helpful tools and services around the topics of fertility & family planning, pregnancy & birth, baby & infant, life & family and health & prevention.
The 9monate.de menstrual cycle app helps you to identify fertile days.

Strong community: More than 60 forums for lively discussion with other women and parents. The fifteen expert forums supervised by medical specialists, a midwife and a social worker offer the highest level of consulting expertise.

Kennzahlen

Unique users*
0,87 Mio.
Visits*
2.500.000
Page Impressions*
6.700.000

Quellen: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat Oktober 2018; **IVW Oktober 2018

Zielgruppe

Männer
23%
Frauen
77%
20 - 49 Jahre
81%
HHNE über 3.000 €
61%
Hohes Bildungsniveau (mind. Fachabitur)
52%

Quelle: agof daily digital facts August 2018

Ansprechpartner
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin