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Open your ears for our new podcast formats!

Discover the variety of Media Impact podcasts.


ThAOKju

ONMEDA

The portal for medicine and health

ONMEDA offers extensive and high-quality content around the topics of medicine & health and is one of the leading health portals in Germany.

It provides medical content in layman’s terms on all aspects of health: well-founded information on preventive health care, clinical pictures, symptoms, and diagnostic and treatment procedures.

In addition, ONMEDA provides comprehensive information on topics such as pregnancy, child development, nutrition and fitness. The ONMEDA editorial team is made up of experienced medical editors and doctors who provide neutral and independent information on current health topics. 

KPI's

Unique User*
1.7 mil
Visits**
2.4 mil
Page Impressions**
5.1 mil
source: *AGOF daily digital facts; base: digitale WNK 16+ years, october 2021; retrieved on 01.12.2021 **Google Analytics, january 2022

Target group*

Women
72%
> 40 years
53%
HHNI > 3.000 €
43%
*Quelle: IVW/AGOF (january 2021)

OTHER TITLES FROM OUR HEALTH PORTFOLIO

Contact person

Lea Sophie Dahm
Lea Sophie Dahm
Junior Marketing Manager
Berlin
Sport BILD Header

The opinionated insider!

Sportbild.de, the online portal of Europe’s biggest sports magazine! Highlights and background reports, interviews and facts are passionately staged. Here you will find the latest and most exclusive information from the world of sports.

Together with the SportBild app, we are even earlier and even more detailed. We are the ticket to all stadiums, halls or arenas in the world.

SPORTBILD.DE

  • Presentations: Take advantage of our attractive presenting opportunities for all the major sporting events of the year. For example: Bundesliga, Champions League, winter sports, Formula1, Tour de France, handball, US sports, international soccer and many other events and sports.
  • Highlights: Sportbild.de moves! On our site you can watch the goals of the match day, the touchdowns of the weekend, the highlights of the Formula1 races and even more. Review the sporting events and get your own PICTURE of international soccer, tennis, winter sports, Formula1 and US sports.
  • Advertorials and Native: Advertise with our new advertorials, the product story or benefit from innovative storytelling and strong user engagement through the brand story packages on Sportbild.de.
  • Individuality: Whether cross-media packages, special editorial formats or the fascination of a special sport at Sportbild, we have solutions!

SPORTBILD APP

  • Kick-off for the Sport BILD App with the editorial power and aggregation of editorial content from BILD, SPORT BILD &, BamS Available on smartphone and tablet, the iOS and Android platforms.
  • Coverage includes all sports, from national and international soccer to motorsports, boxing, US sports, tennis, ice hockey, basketball, handball, winter sports and sporting events such as the Olympics, the European and World Championships.
  • News & Background: No sports app has as many journalists on assignment every day. Our team is on the road all over the sports world. With this app, you don’t have to miss out on any information while you’re on the go.
  • Liveticker: Up-to-the-second liveticker including extensive data center. All background information on the sporting event at a glance – whether lineup, intermediate score, final result, table or statistics.

Key data

Unique User
> 250.000
Visits
> 7.700.000
Page Impressions
> 36.000.000
AGOF daily digital facts; Basis: digitale WNK 16 Jahre, Single month May 2022 / IVW May 2022

Target group

Men
80%
Women
20%
20 - 49 Jahre
60%
Professionals
74%
NHI über 2.000 €
76%
High level of education
41%
> 31.300.000
Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin
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BILD – THE OPINION MAKER!

BILD and BILD Sport determine the headlines in sports and reach fans with 24.62 million UU!

Number 1 in sports: BILD offers all relevant topics in sports always up-to-date, exclusive and fast at a glance!

Football experts: As an official DFL partner, we offer exclusive, Bundesliga highlight clips and opinion-forming video shows with selected football content.

The sport offers countless possibilities and manages to reach every fan with emotion. And all of this across all media genres! Whether digital, video, print, podcast or TV, we offer 360-degree marketing to showcase your brand and products in the best possible way. Feel free to contact us, because we at BILD are open for individual cooperations and concepts.

Target group

Men
80%
Women
20%
20 - 49 Jahre
60%
Professional
74%
NHI over 2.000 €
76%
High level of education
41%
Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Pia Gorski
Pia Gorski
Marketing Manager Brand Management Sport Digital
Berlin
header_headerimagemodul_sportbildapp

Kickoff for the new Sport BILD app with the editorial power and aggregation of editorial content from BILD, SPORT BILD, FUSSBALL BILD, BamS and Transfermarkt. Available on smartphone and tablet, the iOS and Android platforms.

Coverage includes all sports, from national and international soccer to motorsports, boxing, U.S. sports, tennis, ice hockey, basketball, handball, winter sports and sporting events such as the Olympics, the European and World Championships.

News & Background: No sports app has as many journalists on assignment every day. Our team is on the road all over the sports world. With the new app, you won’t have to miss out on any information while you’re on the go.

Video highlights: We show highlights of the Bundesliga and top international leagues in moving pictures. Plus summaries of selected Champions League and Europa League matches as well as Formula 1, NBA and NFL.

Liveticker: Up-to-the-second liveticker including extensive data center. All background information on the sporting event at a glance – whether lineup, intermediate score, final result, table or statistics.

Key data

Mobil
Unique User
> 230.000
Visits
> 6.300.000
Page Impressions
> 31.300.000
AGOF daily digital facts; Basis: digitale WNK 16 Jahre, Single month June 2018 / IVW June 2018

Zielgruppe

Men
74%
Women
26%
20 - 49 Jahre
59%
NHI über 2.000 €
73%
High level of education
45%
AGOF daily digital facts; Basis: digitale WNK 16 years, Single month June 2018

Contact

Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin
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The inspiration for a digital life

TECHBOOK is BILD’s platform for innovative digital lifestyle and specializes in (home) entertainment, streaming and all mobile devices. 

Everything about devices, gadgets and apps. Always up-to-date, trend-conscious and competent!

Key figures

Unique User*
3.08 mill.
Visits**
5.75 mill.
Page Impressions**
8.46 mill.
Sources: *AGOF daily digital facts; Basis: digital WNK 16+ years, single month November 2021;
**IVW January 2022

Target group

Male
63%
Female
37%
20 - 49 years old
53%
HHNI > 3,000 €
51%
High level of education
41%
Sources: AGOF daily digital facts; Basis: digital WNK 16+ years, single month December 2021

Contact

Julia Fuhrmann
Julia Fuhrmann
Senior Marketing Managerin BILD Digital + Verticals
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


joana_fiedler_zitat
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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Europe‘s N°1 News App

upday – Europe’s most popular news app, provides nearly 7 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

 

Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

 

Key facts

Unique user*
7.44 mill.
Visits**
162,083,177
Page Impressions**
1,299,577,373
Sources: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+(61.14 mill.), single month November 2021; **IVW December 2021

Target group

Men
46%
Women
54%
20 - 49 years
43%
Employed
65%
Net household income over €3,000
47%
High level of education
30%
Source: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+(61.14 mill.), single month November 2021

Contact

Jasmin Schuler
Jasmin Schuler
Marketing Manager
Berlin

Key figures

Unique users*
1.1 million
Visits**
1.8 million
Page impressions**
2.45 million
Sources: *AGOF daily digital facts; single month March 2021; accessed on: 08.04.2021; **IVW March 2021

Target group

Men
65%
20 - 49 years
58%
Net household income €3,000 or above
49%
High level of education
62%
Source: AGOF daily digital facts; Basis: digital WNK 16+ years, single month/average day March 2021; accessed on: 08.04.2021

Contact

Pascal Ziegler
Pascal Ziegler
Digital Marketing Manager
Berlin

As the media brand of the startup world, Gründerszene offers specific topics, industry reports and a recruiting services as well as numerous online and offline events from seminars to network events.

Daily news and backgrounds, specialist and video articles as well as analyzes and reports. In addition, Gründerszene provides the most relevant information about the digital economy.

Our mission is to bring people and companies together!

Maximum credibility and must-read in the subject areas:

  • Startup, digital trends and innovations
  • Business models
  • Founding
  • Investors & financing rounds

Gründerszene has been part of Business Insider Germany since 2020.

header_headerimagemodul_transfer

TRANSFERMARKT.DE – THE GEEK!

Transfermarkt is one of the most popular soccer websites in the world and is known for its much-cited market values, while possessing the largest soccer database in the world, and can thus legitimately be called the “Wikipedia” of the soccer world. In addition to clubs, professionals and their advisors, the portal also uses a large number of real soccer fans.

  • Detailed database: TM.de has the largest player database in the world with information on more than 1 million players, clubs and coaches. The combination of market values, rumors, data and statistics is only available at Transfermarkt.de.
  • Active community: TM.de users are extremely active, as evidenced by the above-average length of time they spend on the site. At the heart of the site are the numerous forums, the rumor mill and the market value analysis forum. This is where the “real” soccer experts cavort.
  • Available everywhere: Desktop, mobile, in the app or on social media. You can reach TM.de users anytime, anywhere and benefit from the reach boost in the transfer periods.
  • Gamification: In addition to news, statistics and rumors, Transfermakrt offers a whole range of other exciting tools, such as: Whats my Value, the LineUp -Tool or Votings. Boredom doesn’t stand a chance here, and with impressive reach and dwell times.

Target Group

Men
84%
Women
16%
20 - 49 years old
61%
Employed
69%
HHNI above € 2,000
74%
High level of education
46%

Contact

Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance

Are you looking for diversified advertising formats? Be inspired by our interactive multiscreen formats!

Multiscreen Chameleon Ad

  • The Chameleon Ad consists of two pages that automatically switch to user interaction (click/swipe from left to right).
  • Put different facets of your product in scene or let the users experience a before and after situation.
  • Learn more here!

Multiscreen Mosaic Ad

  • The Mosaic Ad consists of several tiles that turn automatically and on user interaction.
  • Stationary the format is played out as Halfpage Ad and mobile as Mobile Medium Rectangle and thus offers you multiscreen maximum user attention.
  • Learn more here!

 

header_mi_website_myhomebook-1440×430

myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.

myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.

Helpful. Entertaining. Guiding. Exciting– for men and women!

myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique*
2.05 mill.
Visits**
3.78 mill.
Page Impressions**
5.54 mill.
Quellen: *AGOF daily digital facts December 2021; **IVW February 2022

Target Group

men
47%
20 - 49 years old
51%
HHNI > 3.000€
51%
High level of education
40%
Quelle: AGOF daily digital facts December 2021

Contact Person

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin