WELT EUROPEAN FOOTBALL CHAMPIONSHIP 2021

WELT Olympia 2021

Transfermarkt.de

Facts

Total Online Mobile + App
Unique User 3.46 million 1.84 million 1.91 million
Visits 50,100,593 15,114,168 34,986,425
Page Impressions 239,920,101 80,442,677 159,477,424

Target Group

Men
84%
Women
16%
20 - 49 years old
67%
Employed
69%
HHNI above € 2,000
71%
High level of education
44%
Contact
Nico Bitterlich
Nico Bitterlich
Marketing Manager
Berlin

Sportbild.de

With Sportbild.de the reader becomes an insider!

Sportbild.de is the online portal for Europe‘s largest sports magazine! Highlights and background reports, interviews and facts on the top athletes are keenly staged – whether the Bundesliga, international leagues and competitions, US sports, winter or motor sports, we provide the best and the most exclusive information from the world of sports.

 

Facts

Total Online Mobile
Unique User 2.93 million 0.88 million 2.01 million
Visits - - -
Page Impressions 34,933,846 12,299,984 22,633,862

Target Group

Men
85%
Women
15%
20 - 49 Years Old
64%
Employed
79%
HHNI above € 2,000
75%
High level of education
41%
Nico Bitterlich
Nico Bitterlich
Marketing Manager
Berlin

WELT Rocket

Multiscreen creative offensive

Are you looking for diversified advertising formats? Be inspired by our interactive multiscreen formats! Multiscreen Chameleon Ad The Chameleon Ad consists of two pages that automatically switch to user interaction (click/swipe from left to right). Put different facets of your product in scene or let the users experience a before and after situation. Learn more […]

Are you looking for diversified advertising formats? Be inspired by our interactive multiscreen formats!

Multiscreen Chameleon Ad

  • The Chameleon Ad consists of two pages that automatically switch to user interaction (click/swipe from left to right).
  • Put different facets of your product in scene or let the users experience a before and after situation.
  • Learn more here!

 

Multiscreen Mosaic Ad

  • The Mosaic Ad consists of several tiles that turn automatically and on user interaction.
  • Stationary the format is played out as Halfpage Ad and mobile as Mobile Medium Rectangle and thus offers you multiscreen maximum user attention.
  • Learn more here!

 

myHOMEBOOK EN

myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

  • myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.
  • myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.
  • Helpful. Entertaining. Guidefull. Fresh – for men and women!
  • myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique*
2.31 Mio.
Visits**
3.91 Mio.
Page Impressions**
5.24 Mio.

Quellen: *AGOF daily digital facts May 2020; **IVW April 2020

Target Group

men
53%
20 - 49 years old
57%
HHNI > 3.000€
48%
High level of education
42%

Quelle: AGOF daily digital facts May 2020

Contact Person
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

Monitoring Your Advertising Effect

Instagram Sponsored Post

Multiscreen CPC Special

Mr ICON Media Data

AUTO BILD Digital

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.   autobild.de offers the most up-to-date and complete range of auto news Germany’s most comprehensive test and driving report archive the highest competence in purchasing advice through detailed comparative tests the largest […]

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.

 

  • autobild.de offers the most up-to-date and complete range of auto news
  • Germany’s most comprehensive test and driving report archive
  • the highest competence in purchasing advice through detailed comparative tests
  • the largest Autotest video offer on the German web for all channels (WebTV, YouTube, DVD, Social Media)
  • 7 main channels: Auto Catalogue with every make, Test, News, Advice, Market, Promotions and Videos
  • 8 special interest sections: Sportcars, 4-Wheel Drive, Tuning, Motorsport, Classic, Auto Test, Motorhome and Connected Car

 

You can install the AUTO BILD app on your smartphone or tablet free of charge. Available on both Apple iOS and Android.
The newsfeed with up-to-date articles from AUTO BILD DIGITAL is also free! And you can even buy the current issue as an e-magazine at any time and download it directly onto your tablet or smartphone.

Key Figures

Total Desktop Mobile
Unique User 9,79 mill. 5.28 mill. 5.63 mill.
Visits 37,187,550 15,327,445 21,860,105
Page Impressions 224,293,079 98,425,437 125,867,642

Source: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59,14 mill.); single month March 2018; recalled data on: 01.04.2019, **IVW February 2019

Target Group

Men
68%
Women
32%
20 - 49 years
58%
Employed
74%
HHNI 3.000 € +
47%
Contact Person
Benedikt Faerber
Benedikt Faerber
Senior Director Digital Sales
Berlin

Bundesliga bei BILD

BILD IS BUNDESLIGA
A league full of triumphs, drama and spectacle. A league of great emotions and passion. 18 teams, 34 match days, 306 games and more than 27,000 minutes of play.

BILD DEFINES BUNDESLIGA TOPICS
BILD will be in the middle of it reporting 24/7 about all events on-, next to and around the field. BILD has the largest reporter network in germany and reveals over 100 exclusive stories a year.

BILD SHOWS HIGHLIGHTS OF ALL MATCH DAYS
Official video-license material of german soccer league with highlights of all matches and in-house produced video formats in BILD typical style.

THE BUNDESLIGA AT BILD IS A REAL HIT FOR YOUR BRAND!
An emotional and daily environment provides the perfect setting for your campaign. Content-oriented, large- format advertising media ensure high attention and the maximum visibility of your advertising message. Direct playout of your commercial in front of the official video license material.

 

Key Figures

Total Display Mobil
Unique User 5.210.000 2.000.000 3.050.000

Target Group

Men
79%
Women
21%
20 - 49 years
68%
Employed person and retiree
81%
HHNE 3.000 € and more
47%
Highschool or University Qualification
44%
Contact Person
Ole Wiedenhöft
Marketing Manager
Berlin

Business Insider

Business Insider is Germany's most modern news page on topics such as business, careers, tech, digital culture and science.

This new type of economic journalism offers a competent and unconventional view of the world of business and financial markets.

 

User DNA

  • Business Insider is aimed at young, global-minded and technology-savvy readers who, as future leaders, will shape the economy and society.
  • Business Insider addresses the need of the younger generation to lead a balanced work life as well as a balanced leisure life.
  • Business Insider also explains complex relationships clearly and understandably for an active generation.

Key figures

Unique users*
5.95 million
Visits**
13.93 million
Page impressions**
53.17 million

Sources: *AGOF daily digital facts, Basis: digital WNK 16+ years (59,14 Mio.); single month August 2020; accessed on: 16.09.2020; **IVW August 2020

Target group

Men
56%
20 - 49 years
54%
Employed
70%
Net household income €3,000 or above
48%
High level of education
44%

Source: AGOF daily digital facts; Basis: digital WNK 16+ years, single month/average day August 2020; accessed on: 16.09.2020

Contact
Pascal Ziegler
Pascal Ziegler
Digital Marketing Manager
Berlin

Clever-tanken.de

Clever-tanken.de offers price and service comparisons of petrol stations in Germany. Clever-tanken is one of the first to offer this service since 1999. The latest price comparison of Super E 10, Super E 5 (Super 95), Superplus, premium fuels and special fuels (liquid gas, natural gas, biodiesel fuel and more) Access to services of petrol […]

Clever-tanken.de offers price and service comparisons of petrol stations in Germany. Clever-tanken is one of the first to offer this service since 1999.

  • The latest price comparison of Super E 10, Super E 5 (Super 95), Superplus, premium fuels and special fuels (liquid gas, natural gas, biodiesel fuel and more)
  • Access to services of petrol stations and service products for the automobile.
  • Highest topicality of information. As one of the first providers of consumer information services clever-tanken.de is registered at the market transparency unit for petrol (MTS-K, belongs to the German Federal Cartel Office).

Key Figures

Unique User* (Desktop)
1.2 mill.
Visits**
5.45 mill.
Page Impressions**
11.78 mill.

Source: *AGOF daily digital facts, Basis: digital BUG 16+ years (59,14 mill.); single month March 2019; recalled on 03.04.2019, **GA March 2019

Target Group

Men
66%
Women
34%
20 - 49 years
50%
Employed
68%
HHNI 3.000 Euro+
43%
Contacts
Benedikt Faerber
Benedikt Faerber
Senior Director Digital Sales
Berlin

COMPUTER BILD Digital

Three successful brands under one umbrella: COMPUTER BILD, COMPUTER BILD SPIELE and AUDIO VIDEO FOTO BILD

• Topics relating to computers, mobile phones, navigation, PC and console games, audio, video, TV and photography, all to a high editorial standard.
• Extensive information on 120,000 technology products and more than 8,000 computer/console games
• Over 5,000 software downloads at no cost, guaranteed virus free.
• Interactive applications such as Germany’s leading Internet speed test

Key figures

Total Desktop Mobile
Unique User 14,65 m** 11,51 m** 4,31 m**
Visits 53,95 m* 42,17 m* 11,77 m*
Page Impressions 155,71 m* 132,33 m* 23,38 m*

Source: *IVW Mai 2020; **AGOF ddf 2020-06

Target group

Men
60%
Women
40%
20 - 49 years
56%
Employed
70%
net household income over €3,000
49%
Contact
Frederik Krenz
Frederik Krenz
Head of Digital Marketing
Hamburg
Michael  Müller
Michael Müller
Senior Manager Marketing
Hamburg
Waranyoo Ketbanjong
Waranyoo Ketbanjong
Senior Manager Marketing
Hamburg

Finanzen.net

finanzen.net is the most comprehensive and fastest growing portal for finance and stock exchange in Germany

  • finanzen.net provides daily data on current developments on the world markets
  • Realtime-push-prices for indices, commodities and foreign exchange improve the profile in addition to information on shares, companies, certificates, funds and the economy
  • Interactive tools for chart analysis, sample depots and personal message pages enable a customizable offer

Key figures

Unique user*
5.62 mio.
Visits**
49.12 mio.
Page impressions**
314.68 mio.

Sources: *AGOF daily digital facts 16.09.2020, basis: digital users of the last 3 month 16+ years (59.14 million); Single Month August 2020; **IVW August 2020

Target group

Men
74%
16 - 49 years
56%
Employed
70%
Net household income over €3.000
48%
High level of education
50%

Source: AGOF daily digital facts 16.09.2020, basis: digital users of the last 3 month 16+ years (59.14 million); Single Month August 2020

Contact
Pascal Ziegler
Pascal Ziegler
Digital Marketing Manager
Berlin

FITBOOK

The new editorial magazine promoting fitness and a healthy lifestyle is accessible and inspirational for everyone. Being fit means staying healthy.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
2.18 Mio.
Visits**
4.11 Mio.
Page Impressions**
6.06 Mio.

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month January 2020; **IVW December 2019

Target group

Men
58%
Women
42%
20 - 49 years
66%
Employed
79%
Net household income €3,000 or above
46%
High level of education
46%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month January 2020

Contact
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

Formel1.de

365 days/year red-hot news, fascinating background reports and exclusive interviews from the world of Formula One as well as lifestyle and boulevard topics. License holder of Formula One World Championship Average of 0.0.53 million unique users in the Formula 1 season   SPECIALS Take advantage of our multifaceted special formats for your campaign: Cross media […]

  • 365 days/year red-hot news, fascinating background reports and exclusive interviews from the world of Formula One as well as lifestyle and boulevard topics.
  • License holder of Formula One World Championship
  • Average of 0.0.53 million unique users in the Formula 1 season

 

SPECIALS

Take advantage of our multifaceted special formats for your campaign:

  • Cross media packages with the AUTO BILD
  • Fixed placements on the homepage
  • Advertorials
  • Channel fixed placements – presenter ships for news / specials / channels
  • Strong coverage combinations with autobild.de

Key Figures

Unique User* (desktop)
580,000
Visits**
2.84 mill.
Page Impressions***
6.64 mill.

Soruce: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59.14 mill.); single month July 2018; recalled on: 02.08.2018, **Google Analytics Juli 2018, ***IVW June 2018

Target Group

Men
79%
Women
21%
20 - 49 years
61%
Employed
74%
HHNI 3,000 €+
45%
Contact
Benedikt Faerber
Benedikt Faerber
Senior Director Digital Sales
Berlin

kaufDA

Let us help you discover the best daily offers in your area.

kaufDA offers professional solutions for traditional retailers in the area of location-based services and is thus paving the way for the future of digital advertising to households. In addition to brochures, you will also find current offers, coupons and the opening hours and telephone numbers of retailers in your area.

In Germany, the brands kaufDA and MeinProspekt are the alliance with the widest reach in its segment, with more than 12 billion brochure pages accessed to date and 8 million enthusiastic users per month.

  • Brochures of digital offers for around 220,000 individual retailers
  • Opening hours, address and telephone numbers of the individual retailers
  • Convenient product search allows comparison of offers
  • Geolocation or postcode entry directs you to the retailers closest to you

Key figures

Unique user*
6,86 Mio.
Visits**
13.442.765
Page impressions**
36.450.106

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2018; **IVW October 2018

Target group

Women
58%
Men
42%
20 - 49 years
58%
High level of education
34%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2018

Conact
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

Lifeline.de

The competent and clear companion

The competent and clear companion

Lifeline.de went online more than 20 years ago as the first German-language health service. It provides competent and clear information about different types of illnesses and their causes as well as treatment and prevention options. Lifeline.de offers its users reliable support and information with over 110 expert panels, making it the health portal with the highest level of consulting competence.

Lifeline domains and booking units:

  • Lifeline.de
  • 9monate.de
  • Qualimedic.de
  • Herzberatung.de
  • Special-Harninkontinenz.de
  • Yavivo.de

Key figures

Unique users*
3.39 million
Visits**
7,050,607
Page Impressions**
17,896,944

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month February 2020; **IVW February 2020

Target group

Women
73%
20 - 49 years
61%
Net household income over €3,000
45%
Higher level of education
45%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month February 2020

Contact
Lea Sophie Dahm
Lea Sophie Dahm
Junior Marketing Manager
Berlin

METAL HAMMER Digital

METAL-HAMMER.de is the leading website for those who love metal and the harder subgenres of rock.

METAL HAMMER is seen as a lighthouse brand of the genre and is the rock site with the widest reach in Germany.

The target group has a high activation potential and commitment, with over 310k likes on Facebook among other achievements.

Metal Hammer is a popular hangout destination for a very large fan base of some of the biggest bands in the world (AC/DC, Metallica, Guns N’ Roses, Rammstein).

Key figures

Total Desktop Mobile
Unique User 568,888 172,765 396,526
Visits 1,327,825 261,904 1,065,921
Page Impressions 2,258,349 981,722 1,449,109

Source: *Google Analytics, April 2020

Target group

Male
70%
Female
30%
20 - 39 years
45%
Net household income 3,000€ or above
44%
High level of education
49%
Contact persons
Stefan Böttcher
Senior Manager Music Sites
Berlin
Nico Heister
Manager Content Creation & Content Marketing
Berlin
Eva Hirschinger
Junior Business Development Manager
Berlin

Motorsport-Total.com

Motorsport-Total.com is the leading motorsports website in German language with all information on  Formula One, DTM, motorcycling and more exciting motorsports series   Official media partner of the DTM, WTCC, ERC and NASCAR.com License holder of Formula One World Championship Ideal advertising medium for innovative ad formats surrounded by a high quality editorial content During […]

Motorsport-Total.com is the leading motorsports website in German language with all information on  Formula One, DTM, motorcycling and more exciting motorsports series

 

  • Official media partner of the DTM, WTCC, ERC and NASCAR.com
  • License holder of Formula One World Championship
  • Ideal advertising medium for innovative ad formats surrounded by a high quality editorial content
  • During the motorsports‘ season up to 1.6 million Unique User (AGOF digital facts 2017-03 bis 2017-11)

 

SPECIALS

Benefit from our variety of special formats for your campaign:

  • Cross media concepts (e.g. events) with the AUTO BILD media group
  • Fix Rates for Homepage Events
  • Advertorials
  • Presentership for channels / specials
  • High reach media combination with autobild.de

Key Figures

Unique User* (Desktop)
1.2 mill.
Visits**
4.85 mill.
Page Impressions
12.57 mill.

Source: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59.14 mill.); single month July 2018; recalled on 02.08.2018, **GA July 2018, ***IVW June 2018

Target Group

Men
80%
Women
20%
20 - 49 years
54%
Employed
74%
HHNI 3.000 €+
45%
Contacts
Benedikt Faerber
Benedikt Faerber
Senior Director Digital Sales
Berlin

MUSIKEXPRESS Digital

MUSIKEXPRESS.de is always moving with - and is usually well ahead of - the times.

In our daily news feeds we cover the pop and indie stars of today and tomorrow, in our interviews we get all up in the artists’ grill and with our high-quality pictures we add a splash of colour to the world of music and festivals. And, of course, we also offer information, reviews and streams of all the latest must-have and must-hear music.

And because pop culture is about more than ‘just’ music, we also dedicate ourselves to films, series and many related things. Because for enthusiastic cinephiles and culture lovers, series are the new pop and film festivals the superior concerts.

Key figures

Total Desktop Mobile
Unique User 1.107.127 290.966 817.030
Visits 1.461.057 365.342 1.065.921
Page Impressions 2.422.585 1.179.240 1.418.843

Source: *Google Analytics, April 2020

Target group

Male
58%
Female
42%
20 - 39 years
48%
Net household income 3,000€ or above
47%
High level of education
58%
Contact persons
Stefan Böttcher
Senior Manager Music Sites
Berlin
Nico Heister
Manager Content Creation & Content Marketing
Berlin
Eva Hirschinger
Junior Business Development Manager
Berlin