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Sportbild.de is the online portal of Europe’s biggest sports magazine! Highlights and background reports, interviews and facts about top athletes are passionately staged – whether Bundesliga, international leagues and competitions, US sports or motorsports here’s the best and most exclusive information from the world of sports.

SPORTBILD.DE 2022

  • Available everywhere: With the HomeRun, you are guaranteed to achieve 700,000 advertising contacts on all devices – since 2019 also in the SportBILD app! This means you can reach Sportbild.de users anytime, anywhere.
  • Presentations: Take advantage of our attractive presentation options for all major sporting events of the year. For example: Bundesliga, Champions League, winter sports, Formula1, Tour de France, handball, US sports, international soccer and many other events and sports.
  • Video Highlights: Sportbild.de moves! On our site you can watch the goals of the match day, the touchdowns of the weekend, the highlights of the Formula1 races and even more. Review the sporting events and get your own PICTURE of international soccer, tennis, winter sports, Formula1 and US sports.
  • New Advertorials and Native: Advertise with our new Advertorials, Product Story or benefit from innovative storytelling and strong user engagement through the Brand Story packages on Sportbild.de.
  • SportBILD App: Also discover the new Sport BILD App with the latest news, the hottest rumors and background reports. The new Sport BILD app bundles the best of BILD, BILD am Sonntag, SportBILD and Transfermarkt.de.

Target group

Men
80%
Women
20%
20 - 49 Jahre
60%
Professionals
74%
NHI über 2.000 €
76%
High level of education
41%
Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin
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Wir sind die Nummer 1 Sportexperten. 

BILD Sport bietet alles rund um Sport!

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Zielgruppe

Männer
80%
Frauen
20%
20 - 49 Jahre
60%
Berufstätige
74%
HHNE über 2.000 €
76%
Hohes Bildungsniveau
41%
Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Pia Gorski
Pia Gorski
Marketing Manager Brand Management Sport Digital
Berlin
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Kickoff for the new Sport BILD app with the editorial power and aggregation of editorial content from BILD, SPORT BILD, FUSSBALL BILD, BamS and Transfermarkt. Available on smartphone and tablet, the iOS and Android platforms.

Coverage includes all sports, from national and international soccer to motorsports, boxing, U.S. sports, tennis, ice hockey, basketball, handball, winter sports and sporting events such as the Olympics, the European and World Championships.

News & Background: No sports app has as many journalists on assignment every day. Our team is on the road all over the sports world. With the new app, you won’t have to miss out on any information while you’re on the go.

Video highlights: We show highlights of the Bundesliga and top international leagues in moving pictures. Plus summaries of selected Champions League and Europa League matches as well as Formula 1, NBA and NFL.

Liveticker: Up-to-the-second liveticker including extensive data center. All background information on the sporting event at a glance – whether lineup, intermediate score, final result, table or statistics.

Key data

Mobil
Unique User
> 230.000
Visits
> 6.300.000
Page Impressions
> 31.300.000
AGOF daily digital facts; Basis: digitale WNK 16 Jahre, Single month June 2018 / IVW June 2018

Zielgruppe

Men
74%
Women
26%
20 - 49 Jahre
59%
NHI über 2.000 €
73%
High level of education
45%
AGOF daily digital facts; Basis: digitale WNK 16 years, Single month June 2018

Contact

Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin
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The inspiration for a digital life

TECHBOOK is BILD’s platform for innovative digital lifestyle and specializes in (home) entertainment, streaming and all mobile devices. 

Everything about devices, gadgets and apps. Always up-to-date, trend-conscious and competent!

Key figures

Unique User*
3.08 mill.
Visits**
5.75 mill.
Page Impressions**
8.46 mill.
Sources: *AGOF daily digital facts; Basis: digital WNK 16+ years, single month November 2021;
**IVW January 2022

Target group

Male
63%
Female
37%
20 - 49 years old
53%
HHNI > 3,000 €
51%
High level of education
41%
Sources: AGOF daily digital facts; Basis: digital WNK 16+ years, single month December 2021

Contact

Julia Fuhrmann
Julia Fuhrmann
Senior Marketing Managerin BILD Digital + Verticals
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


joana_fiedler_zitat
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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Europe‘s N°1 News App

upday – Europe’s most popular news app, provides nearly 7 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

 

Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

 

Key facts

Unique user*
7.44 mill.
Visits**
162,083,177
Page Impressions**
1,299,577,373
Sources: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+(61.14 mill.), single month November 2021; **IVW December 2021

Target group

Men
46%
Women
54%
20 - 49 years
43%
Employed
65%
Net household income over €3,000
47%
High level of education
30%
Source: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+(61.14 mill.), single month November 2021

Contact

Paul Spiegel
Paul Spiegel
Marketing Manager
Berlin

Key figures

Unique users*
1.1 million
Visits**
1.8 million
Page impressions**
2.45 million
Sources: *AGOF daily digital facts; single month March 2021; accessed on: 08.04.2021; **IVW March 2021

Target group

Men
65%
20 - 49 years
58%
Net household income €3,000 or above
49%
High level of education
62%
Source: AGOF daily digital facts; Basis: digital WNK 16+ years, single month/average day March 2021; accessed on: 08.04.2021

Contact

Pascal Ziegler
Pascal Ziegler
Digital Marketing Manager
Berlin

As the media brand of the startup world, Gründerszene offers specific topics, industry reports and a recruiting services as well as numerous online and offline events from seminars to network events.

Daily news and backgrounds, specialist and video articles as well as analyzes and reports. In addition, Gründerszene provides the most relevant information about the digital economy.

Our mission is to bring people and companies together!

Maximum credibility and must-read in the subject areas:

  • Startup, digital trends and innovations
  • Business models
  • Founding
  • Investors & financing rounds

Gründerszene has been part of Business Insider Germany since 2020.

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TRANSFERMARKT.DE DIGITAL 2021

On average, around half a million users* visit Transfermarkt.de every day to find out the latest news and exchange views on everything to do with soccer in forums.

  • Detailed database: TM.de has the largest player database in the world with information on more than 800,000 players, clubs and coaches. The combination of market values, rumors, data and statistics is only available at Transfermarkt.de.
  • Active community: TM.de’s users are very active and spend an above-average amount of time on the site. At the heart of the site are the numerous forums, the rumor mill and the market value analysis forum. This is where the soccer experts rub elbows!
  • Available everywhere: With the high-reach HomeRun, you are guaranteed to achieve 1,000,000 advertising contacts on all end devices – desktop, mobile and in the app. This means you can reach TM.de users anytime, anywhere and benefit from the reach boost in the transfer periods.
  • Exclusive day festival placements: Benefit from our new daily fixed placements like the HomeRun Advanced. The HomeRun Advanced combines strong branding with a click booster for optimal performance of your campaign.
  • New Advertorials and Native: Advertise with our new native formats: Advertorials, Product Stories and Brand Stories from Axel Springer.

Brand Studios.* AGOF daily digital facts; Basis: digital WNK 16+ years, single month/average day January 2021; retrieved on 08.02.2021.

Target Group

Men
84%
Women
16%
20 - 49 years old
61%
Employed
69%
HHNI above € 2,000
74%
High level of education
46%

Contact

Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance

Are you looking for diversified advertising formats? Be inspired by our interactive multiscreen formats!

Multiscreen Chameleon Ad

  • The Chameleon Ad consists of two pages that automatically switch to user interaction (click/swipe from left to right).
  • Put different facets of your product in scene or let the users experience a before and after situation.
  • Learn more here!

Multiscreen Mosaic Ad

  • The Mosaic Ad consists of several tiles that turn automatically and on user interaction.
  • Stationary the format is played out as Halfpage Ad and mobile as Mobile Medium Rectangle and thus offers you multiscreen maximum user attention.
  • Learn more here!

 

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myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.

myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.

Helpful. Entertaining. Guiding. Exciting– for men and women!

myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique*
2.05 mill.
Visits**
3.78 mill.
Page Impressions**
5.54 mill.
Quellen: *AGOF daily digital facts December 2021; **IVW February 2022

Target Group

men
47%
20 - 49 years old
51%
HHNI > 3.000€
51%
High level of education
40%
Quelle: AGOF daily digital facts December 2021

Contact Person

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin
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autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.

  • autobild.de offers the most up-to-date and complete range of auto news
  • Germany’s most comprehensive test and driving report archive
  • the highest competence in purchasing advice through detailed comparative tests
  • the largest Autotest video offer on the German web for all channels (WebTV, YouTube, DVD, Social Media)
  • 7 main channels: Auto Catalogue with every make, Test, News, Advice, Market, Promotions and Videos
  • 8 special interest sections: Sportcars, 4-Wheel Drive, Tuning, Motorsport, Classic, Auto Test, Motorhome and Connected Car

 

You can install the AUTO BILD app on your smartphone or tablet free of charge. Available on both Apple iOS and Android.
The newsfeed with up-to-date articles from AUTO BILD DIGITAL is also free! And you can even buy the current issue as an e-magazine at any time and download it directly onto your tablet or smartphone.

Target Group

Men
70%
Women
30%
20 - 49 years
54%
Employed
72%
HHNI 3.000 € +
46%

Contact Person

Benedikt Faerber
Benedikt Faerber
General Director Digital Sales
Berlin

Key figures

Unique users*
9.56 million
Visits**
20.5 million
Page impressions**
35.5 million
Sources: *AGOF daily digital facts, Basis: digital WNK 16+ years (60.12 Mio.); single month Mai 2021; accessed on: August, 30th 2021; **IVW July 2021

Target group

Men
53%
19 - 49 years
55%
Employed
70%
Net household income €3,000 or above
50%
High level of education
43%
Source: AGOF daily digital facts, basis: digitale WNK 16+ Jahre (60.14 Mio.); Single month Mai 2021, **IVW July 2021

Contact

Pascal Ziegler
Pascal Ziegler
Digital Marketing Manager
Berlin

This new type of economic journalism offers a competent and unconventional view of the world of business and financial markets.

 

User DNA

  • Business Insider is aimed at young, global-minded and technology-savvy readers who, as future leaders, will shape the economy and society.
  • Business Insider addresses the need of the younger generation to lead a balanced work life as well as a balanced leisure life.
  • Business Insider also explains complex relationships clearly and understandably for an active generation.

 

The leading platform for the German startup economy has been part of Business Insider since 2020. Gründerszene is the dominant media brand in the startup world and offers specific topic and industry reports, a career area with recruiting services as well as numerous online and offline events from seminars to network events.

Key Figures

Unique User* (Desktop)
1.2 mill.
Visits**
5.45 mill.
Page Impressions**
11.78 mill.
Source: *AGOF daily digital facts, Basis: digital BUG 16+ years (59,14 mill.); single month March 2019; recalled on 03.04.2019, **GA March 2019

Target Group

Men
66%
Women
34%
20 - 49 years
50%
Employed
68%
HHNI 3.000 Euro+
43%

Contacts

Benedikt Faerber
Benedikt Faerber
General Director Digital Sales
Berlin

Clever-tanken.de offers price and service comparisons of petrol stations in Germany. Clever-tanken is one of the first to offer this service since 1999.

  • The latest price comparison of Super E 10, Super E 5 (Super 95), Superplus, premium fuels and special fuels (liquid gas, natural gas, biodiesel fuel and more)
  • Access to services of petrol stations and service products for the automobile.
  • Highest topicality of information. As one of the first providers of consumer information services clever-tanken.de is registered at the market transparency unit for petrol (MTS-K, belongs to the German Federal Cartel Office).

Key figures

Unique user*
7,41 mio.
Visits**
64,8 mio.
Page impressions**
476,3 mio.
Sources: *AGOF daily digital facts 08.04.2021, basis: digital users of the last 3 month 16+ years (59.14 million); Single Month March 2021; **IVW March 2021

Target group

Men
74%
20 - 49 years
53%
Employed
70%
Net household income over €3.000
48%
High level of education
69%
Source: AGOF daily digital facts 08.04.2021 basis: digital users of the last 3 month 16+ years (59.14 million); Single Month March 2021

Contact

Pascal Ziegler
Pascal Ziegler
Digital Marketing Manager
Berlin
  • finanzen.net provides daily data on current developments on the world markets
  • Realtime-push-prices for indices, commodities and foreign exchange improve the profile in addition to information on shares, companies, certificates, funds and the economy
  • Interactive tools for chart analysis, sample depots and personal message pages enable a customizable offer
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The inspiration for a healthier and fitter life.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
2.38 mill.
Visits**
4.14 mill.
Page Impressions**
6.13 mill.
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month December 2021; **IVW February 2022

Target group

Men
56%
Women
44%
20 - 49 years
66%
HHNI > 3,000 €
54%
High level of education
48%
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month December 2021

Contact

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin
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The leading Formula 1 portal

  • 365 days a year of up-to-the-minute news, exciting background reports and exclusive interviews from the “top class of motorsport. In addition to the purely sporting events, lifestyle and tabloid topics are also the focus of Formel1.de’s coverage.
  • Formel1.de is licensee of the Formula One World Championship
  • Up to 1.03 million unique users during the Formula One season (AGOF 2019-03 to 2019-11)

 

Key Data

Unique User* (desktop)
580,000
Visits**
2.84 mill.
Page Impressions***
6.64 mill.
Soruce: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59.14 mill.); single month July 2018; recalled on: 02.08.2018, **Google Analytics Juli 2018, ***IVW June 2018

Target Group

Men
79%
Women
21%
20 - 49 years
61%
Employed
74%
HHNI 3,000 €+
45%

Contact

Mykolas Herschel
Mykolas Herschel
Marketing Manager Brand Management Sport Digital
Berlin

Key figures

Unique user*
6,86 Mio.
Visits**
13.442.765
Page impressions**
36.450.106
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2018; **IVW October 2018

Target group

Women
58%
Men
42%
20 - 49 years
58%
High level of education
34%
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2018

Conact

Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

kaufDA offers professional solutions for traditional retailers in the area of location-based services and is thus paving the way for the future of digital advertising to households. In addition to brochures, you will also find current offers, coupons and the opening hours and telephone numbers of retailers in your area.

In Germany, the brands kaufDA and MeinProspekt are the alliance with the widest reach in its segment, with more than 12 billion brochure pages accessed to date and 8 million enthusiastic users per month.

  • Brochures of digital offers for around 220,000 individual retailers
  • Opening hours, address and telephone numbers of the individual retailers
  • Convenient product search allows comparison of offers
  • Geolocation or postcode entry directs you to the retailers closest to you

Key figures

Unique users*
3.39 million
Visits**
7,050,607
Page Impressions**
17,896,944
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month February 2020; **IVW February 2020

Target group

Women
73%
20 - 49 years
61%
Net household income over €3,000
45%
Higher level of education
45%
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month February 2020

Contact

Lea Sophie Dahm
Lea Sophie Dahm
Junior Marketing Manager
Berlin

The competent and clear companion

Lifeline.de went online more than 20 years ago as the first German-language health service. It provides competent and clear information about different types of illnesses and their causes as well as treatment and prevention options. Lifeline.de offers its users reliable support and information with over 110 expert panels, making it the health portal with the highest level of consulting competence.