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The inspiration for a digital life

TECHBOOK is BILD’s platform for innovative digital lifestyle and specializes in (home) entertainment, streaming and all mobile devices. 

Everything about devices, gadgets and apps. Always up-to-date, trend-conscious and competent!

Key figures

Unique Visitors*
3.46 mill.
Visits*
4.96 mill.
Sources: Adobe Analytics 09/24

Target group

Male
65%
20 - 49 years
61%
Employed
73%
HHNI > 3,000 €
55%
High level of education**
30%
Source: best for planning 2023 II; **(Fach-) Abitur, technical or university degree.

TECHBOOK MEDIA KIT

Contact

Nora Cisik
Nora Cisik
Marketing Managerin B2B Brand Management BILD
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


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Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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A promise of quality across all platforms

WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.

 

WELT.de Multiscreen (stationary and mobile)

  • WELT Digital sets standards in reporting on business, finance and politics. Every story – whether as text, video, photo or live reporting – follows the claim of providing reliable and user-oriented information, inspiring our audience with passionate journalism, innovative products and the joy of experimentation
  • WELT.de is always live: With current live tickers, live streams to breaking news or to the current TV programme
  • WELT.de also provides all relevant stories in video format with the power of Germany’s leading TV news broadcaster
  • Our community is part of WELT because we developed our product together with our users

 

News App (Smartphone App)

  • Whether politics, business or multimedia – with the WELT news app, our users receive the news directly on their smartphone
  • Clear and compact, with quick access to the most important functions, such as news ticker, video centre and saved articles

Key Figures

Net-Reach*
18.91 million
Daily User*
1.70 million
Visits**
113.14 million
Page Impressions**
311.81 million
Source: *AGF X-Reach, Betatest, Einzelmonat Juli 2024
**IVW August 2024

Target Group

Men*
50%
Women*
50%
20 - 49 years*
48%
HHNI of min. 4,000 €**
39%
High level of education (at least vocational Abitur)**
49%
Source: *AGF X-Reach, Beta Test, Single Month July 2024
**b4p 2023 III; Base: Total Population 14+ Years, NpM

Formats

Current Offers

Contact Person

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Katja Sturm
Katja Sturm
Senior Marketing Manager
Berlin
Jasmin Schuler
Jasmin Schuler
Marketing Manager
Berlin
Ulrike  Reihn
Ulrike Reihn
Senior Marketing Manager Digital
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Catrin  Karstedt
Catrin Karstedt
Senior Marketing Manager
Berlin
Katharina Nowak
Katharina Nowak
Junior Marketing Manager
Berlin