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Experience the radiance of the WELT brand!

WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.​​





We are happy to be there for you!

Judith Umlauf
Judith Umlauf
Director Brand WELT
Berlin
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The new lifestyle portal for all pet owners and pet enthusiasts

NEW IN OUR PORTFOLIO:

PETBOOK – the new online magazine about the animal world of small and large pets!

PETBOOK seeks to understand pets and farm animals, their behavior and needs to provide an orientation for their owners and help them in their everyday lives. A special focus lies on animal health, the healthy and sustainable nutrition, care and attitude of the animals.

PETBOOK stands for high-quality and credible service journalism with a lifestyle approach. The portal offers reports, expert interviews and tips, studies, tutorials and everyday hacks on the subject of pets.

PETBOOK – All about life with a pet!

KEY FIGURES

Unique Visitors*
1.95 Mio.
Visits*
2.57 Mio.
*Adobe Analytics 12/24

Our Media Kit

Ansprechpartner

Elisabeth Kayser
Elisabeth Kayser
Junior Marketing Managerin BlLD Digital + Verticals
TRAVELBOOK | PETBOOK
Berlin
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WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. 

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Senior Marketing Manager
Berlin
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SPORT BILD – THE AGILE INSIDER

Always live. Always well-informed.
SPORT BILD is the agile insider in the world of sports, offering exclusive insights, passionate reports, and the latest insider information as the online portal of Europe’s largest sports magazine.

Highlights & Backgrounds:
From breaking interviews and exclusive facts to fascinating background stories – SPORT BILD is home to the newest and most relevant information from the world of sports.

SPORTBILD.DE – Your stage for major events:

  • Presentings: Reach your target audience with tailored presenting opportunities for the biggest sports events – from the Bundesliga and Champions League to Formula 1 and international highlights like the Olympics.
  • Dynamic Content: SPORTBILD.DE offers emotional and compelling highlights from selected events in the sports world.
  • Native Advertising: Innovative advertorials and brand story packages deliver sustained engagement and maximum visibility.

SPORT BILD App – Your gateway to the sports world:
The SPORT BILD app combines the editorial strengths of BILD, SPORT BILD, and BamS. Available for iOS and Android, it delivers up-to-date reports on football, motorsports, winter sports, and many other disciplines – complemented by a real-time live ticker and comprehensive statistics.

Tailored Campaigns:
From cross-media packages to editorial special formats – SPORT BILD creates customized solutions that impress.

With SPORT BILD, you are closer – to the fans, the stories, and the emotions that make sports unique.

Target group

Men
76%
Women
24%
20 - 49 Jahre
52%
Professionals
71%
NHI über 2.000 €
79%
High level of education
44%
Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Pia Romanowski
Pia Romanowski
Senior Marketing Manager Brand Management Sport Digital
Berlin
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BILD Sport – THE DYNAMIC ALL-ROUNDER

Fast. Innovative. Exclusive.
BILD Sport is the fastest all-rounder in sports reporting, reaching 25.41 million unique users across Germany.

Number 1 in Sports:
All the relevant topics, always up-to-date and to the point. Whether football, motorsports, or darts – BILD Sport delivers the headlines that move the world of sports.

Exclusive Partnerships:
As an official DFL partner, BILD Sport provides Bundesliga highlight clips, combined with opinion-shaping video formats and exclusive football content.

360-Degree Marketing:
From digital to print, video, DOOH, and podcasts – BILD Sport offers a complete package to showcase your brand. Sports evoke emotions, and we use them to engage fans and make brands come alive.

Tailored Solutions:
From bespoke partnerships and innovative advertising formats to comprehensive campaigns – with BILD Sport, you get the concept that drives your brand forward. Get in touch with us and become part of the dynamic world of BILD Sport.

Target group

Men
66%
Women
34%
20 - 49 Jahre
56%
Professional
72%
NHI over 2.000 €
79%
High level of education
46%
Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Pia Romanowski
Pia Romanowski
Senior Marketing Manager Brand Management Sport Digital
Berlin
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Kickoff for the new Sport BILD app with the editorial power and aggregation of editorial content from BILD, SPORT BILD, FUSSBALL BILD, BamS and Transfermarkt. Available on smartphone and tablet, the iOS and Android platforms.

Coverage includes all sports, from national and international soccer to motorsports, boxing, U.S. sports, tennis, ice hockey, basketball, handball, winter sports and sporting events such as the Olympics, the European and World Championships.

News & Background: No sports app has as many journalists on assignment every day. Our team is on the road all over the sports world. With the new app, you won’t have to miss out on any information while you’re on the go.

Video highlights: We show highlights of the Bundesliga and top international leagues in moving pictures. Plus summaries of selected Champions League and Europa League matches as well as Formula 1, NBA and NFL.

Liveticker: Up-to-the-second liveticker including extensive data center. All background information on the sporting event at a glance – whether lineup, intermediate score, final result, table or statistics.

Key data

Mobil
Unique User
> 230.000
Visits
> 6.300.000
Page Impressions
> 31.300.000
AGOF daily digital facts; Basis: digitale WNK 16 Jahre, Single month June 2018 / IVW June 2018

Zielgruppe

Men
74%
Women
26%
20 - 49 Jahre
59%
NHI über 2.000 €
73%
High level of education
45%
AGOF daily digital facts; Basis: digitale WNK 16 years, Single month June 2018

Contact

Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


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Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin