Rate Card WELT 2019

CATStoday

Young, modern, trendy - CATStoday

With a young, modern and trendy approach, CATStoday appeals to the modern, urban cat owner with its unique topic mix of inspiration, creative ideas, shopping tips and selected guide topics.

CATStoday provides pleasant assistance with guide topics on behaviour, health and nutrition.

CATStoday inspires readers with ideas and information for a modern life. It mixes lifestyle with exciting reports about the fascination and mysticism surrounding the cat.

Key figures

Publication Date:
Saturday
Frequency:
4 x per year
Copy price:
€ 3.50
Print run:
50,000 copies*

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 3,600
1-2-seite-quer 1/2 page
€ 2,000
1-3-seite-eckfeld 1/3 page
€ 1,400
Contact Person
Sonja Haase
Sonja Haase
Advertising Manager Animal Magazines
Ismaning

DOGStoday

DOGS - modern and trendy

DOGStoday reaches modern, trendy readers who appreciate a good lifestyle.

Their four-legged housemate is integrated into their active life – which is mostly in urban environments.

The magazine in the handy pocket format can be taken along and read anywhere: on the train, at the fitness studio or in a relaxed way at home.

Key figures

Publication Date:
Samstag
Frequency:
6 x per year
Copy price:
€ 3,80
Print run:
90,000 copies*

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 4,000
1-2-seite-quer 1/2 page
€ 2,350
1-3-seite-eckfeld 1/3 Spage
€ 1,650
Contact Person
Sonja Haase
Sonja Haase
Advertising Manager Animal Magazines
Ismaning

Ein Herz für Tiere

Up-to-date knowledge, practical use and animal entertainment characterize the profile of Europe's largest freely sold animal magazine.

Especially when it comes to questions and competent answers about household pets and how to take care of them, people trust Europe’s number one.

Ein Herz für Tiere increases people’s interest in animals, gets involved on the level of highest professional expertise and is a guide and companion to the pet owner.

Ein Herz für Tiere provides the latest information on news  from the animal world, pet research and veterinary medicine. It is understandable, practice-oriented and entertaining.

Ein Herz für Tiere helps readers to rediscover and get a new understanding of the fascinating animal world time and again. In the large service section, animal owners find expert tips on the handling, keeping, training, health and care of animals. This is accompanied by impressive photos and exciting reports about the domestic and exotic animal kingdom.

Key figures

Publication Date:
Friday
Frequency:
monthly
Copyprice:
€ 3.50
Paid circulation*:
38,357 copies
Total reach**:
0.64 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 Spage
€ 10,150
1-2-seite-quer 1/2 page
€ 6,500
1-3-seite-eckfeld 1/3 page
€ 4,600
Contact Person
Sonja Haase
Sonja Haase
Advertising Manager Animal Magazines
Ismaning

Geliebte KATZE

All about CATS

Geliebte KATZE provides all cat owners with information, service topics, reports and entertainment related to the topic of cats.

Geliebte KATZE focuses on the cat – no matter whether pedigree or house cat – and its fascinating life.

The comprehensive service and practical section is the magazine’s main emphasis. It answers every question and explains requirements for keeping a cat.

Key figures

Publication Date:
Wednesday
Frequency:
monthly
Copy price:
€ 3.50
Paid circulation*:
31,345 copies
Total reach**:
0.41 Mio.

Sources: *IVW III. Q. 2019, **AWA 2019 I

Formats

1-1-seite 1/1 page
€ 4,500
1-2-seite-quer 1/2 page
€ 2,550
1-3-seite-eckfeld 1/3 page
€ 1,900
Contact Person
Sonja Haase
Sonja Haase
Advertising Manager Animal Magazines
Ismaning

HÖRZU

HÖRZU is THE leading weekly TV magazine, which also makes it the most relevant.

Editorial Concept

No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.

HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.

The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.

The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.

Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.

They assume the continuous sponsorship of the use and service topics, strengthening their credibility.

The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 2.00
Paid circulation:*
914,181 copies
Total Reach**:
3.63 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 51,500
3-4-seite-hoch 3/4 page
€ 44,340
1-2-seite-quer 1/2 page
€ 31,200
1-3-seite-eckfeld 1/3 page
€ 24,700
1-4-seite-eckfeld 1/4 page
€ 18,930
Contact Person
Matthias Franzen
Matthias Franzen
Director Marketing
Hamburg

International Media

Your marketing partner for international campaigns

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

 

 

 

Contact Person
Leonie  Reinicke
Leonie Reinicke
International Sales
Berlin