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Podcast Extension

Podcast advertising has an enormously high advertising recall: 70%* of listeners can remember the name of the brand and even details about the placement.

Take advantage of this strength and reach out to the relevant listeners of the popular business podcast again at a later date!

THIS IS WHAT THE "DEFFNER & ZSCHÄPITZ" LISTENERS LOOK LIKE:

Male
67 %
Age
30-60 years
Income
4.000+ HHNE

Users also surf at Business Insider or Techbook, among others.

They are interested in the following topics:

Business and Finance | Technology & Computing | Music & Audio | Television | Science


"Deffner & Zschäpitz" Podcast + Extension

“DEFFNER & ZSCHÄPITZ” PODCAST: 
Placement: fixed placement; ROS
Reach: Fixed placement: 59,000 streams / episode; ROS: max. 150,000 streams / month
Duration: 4 weeks
Formats: Presenter / PreRoll / MidRoll / PostRoll / Closer.

Price fixed placement: from € 8,260

Price ROS: from 130 € CPM

+

EXTENSION*
Addressing users who listen to “Deffner & Zschäpitz” via the WELT website
Profiles: 2.63 million
Placement: ROP
Reach: max. 4 million AIs
Running time: 4 weeks
Formats: Mobile Mrec & Sitebar**

Price: 85 € gross CPM (incl. targeting surcharge)

* Extension consists of a CPM placement and persona targeting | **Additional formats bookable

Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin