Media Impact not only shines in a new design, we also have a new moving image format in tow. In the first issue, we answer the question of what contribution Axel Springer is making to a more sustainable world and how brands should communicate so that campaigns don’t look like cheap greenwashing.. We look ahead to the major events of 2022 with the sports editorial team and are delighted that the new BILD Editor-in-Chief Johannes Boie reveals to us in the big MI interview what he plans to do with Germany’s biggest media brand in the future. There will also be an exciting expert talk with Christine Blaes & Christopher Reher on the topic of “Data, Data Privacy & More”. And, of course, we’ll garnish it all with the marketing highlights of the coming year.