lucky luke – 80 years of comic history

To mark the 80th anniversary of the legendary cowboy, WELT AM SONNTAG is presenting an extraordinary special edition that combines cult status, storytelling, and modern presentation. For decades, Lucky Luke has been a symbol of iconic comic culture and has captivated readers across generations.

This edition builds on that legacy and reimagines it with exclusive illustrations, high-quality content, and a strong cross-media campaign. With its release on October 24–25, 2026, it will create an eye-catching environment with high emotional impact and relevant reach for brands.

special features

  • Exclusive illustrations and content with high collectible value and strong demand.
  • High visibility thanks to cross-media reach.
  • An emotional brand universe that resonates deeply with readers and advertisers.
  • A blend of entertainment, art, and culture through a modern reinterpretation of a classic.

 

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