LIVE HEALTHY, TARGETED ADVERTISING

AXEL SPRINGER media enjoy a high level of trust among their audiences and reach people reliably and sustainably. This is particularly evident in the health sector: for many people, our media brands are the first port of call for well-founded and comprehensible health information.

Health is very important to our readers. 67% of all AXEL SPRINGER Media users say they frequently seek information about health issues in the media. For 72%, it is very important to actively do something for their well-being, with prevention, education, and a healthy lifestyle playing a central role.

For brands that want to communicate messages about health, this means maximum relevance, strong activation values, and trustworthy access to target groups that are ready to take action.

(sources: b4p 2025 I)