Skyscraper and wide skyscraper are the original standard advertising formats. This upright advertising material is placed to the right of the website content in an immediately visible area. The attention-grabbing upright format and its vertical placement make the Skyscraper the ideal advertising space for a campaign. The advertising message is placed prominently and close to the content on the right-hand side of the screen and thus attracts the attention of the user. The Wide Skyscraper is an oversized version of the Skyscraper. It is integrated into the same place, and its larger format offers even more room for the creative presentation of an advertising message.