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Wallpaper (Expandable)
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Wallpaper (Expandable)

Online

The wallpaper is a combination of the Super Banner and Skyscraper placements. Through a mouse-over effect triggered by the user, the Ad expands into the content of the advertising medium and thus offers the possibility to captivate the user through additional effects or information.  On “mouse out”, the advertising medium returns to its original state. It offers plenty of scope for a striking, creative and attention-grabbing presentation of your brand.

Object dimensions & specials

Wallpaper (Expandable)
Wallpaper (Expandable)
Wallpaper (Expandable) Auto BILD
Wallpaper (Expandable) Auto BILD
Wallpaper (Expandable) B.Z. Berlin
Wallpaper (Expandable) B.Z. Berlin
Wallpaper (Expandable) Business Insider
Wallpaper (Expandable) Business Insider
Wallpaper (Expandable) clever-tanken.de
Wallpaper (Expandable) clever-tanken.de
Wallpaper (Expandable) Computer BILD
Wallpaper (Expandable) Computer BILD
Wallpaper (Expandable) finanzen.net
Wallpaper (Expandable) finanzen.net
Wallpaper (Expandable) Fitbook
Wallpaper (Expandable) Fitbook
Wallpaper (Expandable) Lifeline.de
Wallpaper (Expandable) Lifeline.de
Wallpaper (Expandable) Metal Hammer
Wallpaper (Expandable) Metal Hammer
Wallpaper (Expandable) Musikexpress
Wallpaper (Expandable) Musikexpress
Wallpaper (expandable) myHOMEBOOK
Wallpaper (expandable) myHOMEBOOK
Wallpaper (Expandable) Rolling Stone
Wallpaper (Expandable) Rolling Stone
Wallpaper (Expandable) ROP
Wallpaper (Expandable) ROP
Wallpaper (Expandable) Sport BILD
Wallpaper (Expandable) Sport BILD
Wallpaper (Expandable) PETBOOK
Wallpaper (Expandable) PETBOOK
Wallpaper (Expandable) Stylebook
Wallpaper (Expandable) Stylebook
Wallpaper (Expandable) Techbook
Wallpaper (Expandable) Techbook
Wallpaper (Expandable) Channel
Wallpaper (Expandable) Channel
Wallpaper (Expandable) Transfermarkt.de
Wallpaper (Expandable) Transfermarkt.de
Wallpaper (Expandable) Travelbook
Wallpaper (Expandable) Travelbook
Wallpaper (Expandable) WELT Digital
Wallpaper (Expandable) WELT Digital

Technical data

Dimensions
See object dimensions
File formats
gif, jpg, html5, streaming, swf
Size
per banner 200 kB (=total 400 kB, hosted by us), max. 2MB reloaded (polite download from external sources)

Specials

  • The Skyscraper docks from below.
  • Expands to the left.
  • Advertising material opens with onmouseover or onclick (expand) and closes (collapse) with onmouseout or onClick on the close button.
  • A close button is only necessary if the expansion of the advertising medium is initiated by onclick and/or if it is a pre-expandable.
  • The ad medium is delivered in a file.
  • Pre-expanding is allowed, FC=1/tag by default. The ad media opens automatically as soon as the user visits the page, stops for 10 seconds and then closes again automatically.
  • The user can also close the ad prematurely by clicking on the close button.
  • Commands to expand and collapse: fscommand (“expand”) & fscommand (“collapse”).
  • Transparent elements must be clickable.
  • It is not possible that in a tandem ad (e.g. wallpaper) the expanding ad is controlled via a banner for the other (e.g. onMouseover on the super banner leads to the skyscraper expanding).

Mobile HTML5 Specifications

Please note the following specifications.

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Redirect Specifications

Please note the following specifications.

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SSL Capability

Please note the following specifications.

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Tracking Guidelines

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Video and Audio

Please note the following specifications.

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Prices

CPM & Data Ratecard 2023

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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