Interactive pre-rolls have an extremely positive effect on user engagement, lead to a more intensive brand recall and significantly increase purchase intention! In addition to the clickability of classic pre-rolls, interactive pre-rolls offer a variety of interactive options. In addition to further videos, picture galleries or additional information, options for configurators or store locators are also available.

Specials

• VAST – Delivery as a redirect with CORS Header (200 Response), MP4 + HTTPS capable
• Codec: vp6/h264
• Total bitrate: 750 kbps – 1Mbps
• Colour depth: 32-Bit
• Duration: up to 30 seconds

Audio

• Format: MPEG audio
• Format version: Version 1.1.1
• Format profile: Layer 3
• Format_Settings_Mode: Stereo
• Bitrate: 128 Kbps
• Channels: 2 channels
• Sampling rate: 44.1 KHz

Volume

We ask you to maintain a target level of -23 LUFS ± 1LU measured over the entirety of the delivered spot, post or broadcast. In addition, a digital peak level of -1 dBTP must not be exceeded.
The user must be able to switch the sound in the ad on and off at any time via clearly visible control elements, and the volume must be adjustable.

Media Impact reserves the right to reject ads in case of technical problems. Certified providers preferred (already certified: Innovid, Teads Studio, Sizmek). Ad labelling, remaining time display and a close button (for interactive elements) must be included. The top and bottom 40px should not contain any promotional messages or clickable elements. Different specifications apply to the ‘wrapper’ (on request).