Videos in the form of pre-roll ads are clickable video commercials. The spots are shown before the actual moving image coverage. In addition to the clickability of classic pre-rolls, interactive pre-rolls offer a variety of possibilities for interaction, e.g. by integrating further videos, image galleries or additional information such as a configurator or a store locator.

GENERAL GUIDELINES

• Video codec: VP6/H.264
• Audio codec: MPEG Audio
• Aspect ratio: 16 : 9
• Delivery as redirect: with CORS header (200 response), MP4 + HTTPS capable
• Video duration: max. 30 seconds
• Advertising label, remaining time indicator as well as a close button must be provided

• The top and bottom 40 px should not contain any advertising-related messages or clickable elements
• Media Impact reserves the right to reject advertising material in case of technical problems. Certified providers preferred (already certified: Innovid, Brainient, Sizmek)
• Different specifications apply to the “wrapper” (on request)
• The sound in the advertising material must be able to be switched on and off by the user at any time via clearly visible controls. The volume must also be adjustable.