Videos in the form of pre-roll ads are clickable opener spots that are shown prior to the actual video reporting, thus resulting in a high level of attention and a strong emotional impact.
We ask you to maintain a target level of -23 LUFS ± 1LU measured over the entirety of the spot, contribution or broadcast. In addition, a digital peak level of -1 dBTP must not be exceeded. The sound in the advertising material must be able to be switched on and off by the user at any time via clearly visible control elements, and the volume must be adjustable. Media Impact reserves the right to reject advertising material in the event of technical problems. Certified providers are preferred (already certified: Innovid, Brainient, Sizmek).Advertising labeling, remaining time display as well as a close button (for interactive elements) must be supplied.The upper and lower 40px should not receive any messages relevant to advertising or clickable elements.Different specifications apply to the “wrapper” (on request).