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Video Livestream Ad
  • Description
  • Specifications
  • Prices
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Video Livestream Ad

Multiscreen

The Livesteam Ad is a video ad that is integrated into the TV and event livestream of BILD and WELT. The ad playback takes place on the server side during the TV ad blocks respectively during the TV ad breaks directly in the stream.

Technical data

Dimensions
min. 1280 x 720 px
File formats
MP4, VAST redirect
Size
max. 100 MB

GENERAL GUIDELINES

  • Video codec: VP6/H.264
  • Audio codec: MPEG Audio
  • Aspect ratio: 16 : 9
  • Delivery as redirect (not possible when booking MI Reach): with CORS header (200 response), MP4 + HTTPS capable
  • Video duration: max. 30 seconds

 

  • The video clip is not clickable
  • The top and bottom 40 px should not contain any advertising-related messages
  • Media Impact reserves the right to reject advertising material in case of technical problems. Certified providers preferred (already certified: Innovid, Brainient, Sizmek)
  • Different specifications apply to the “wrapper” (on request)
  • The sound in the advertising material must be able to be switched on and off by the user at any time via clearly visible controls. The volume must also be adjustable

Sound & Video

Please note the following specifications.

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Volume

Please note the following specifications.

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Tracking Guidelines (engl.)

Please note the following tracking guidelines.

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Prices

CPM & Data Ratecard 2025

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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