User-friendly video embedded in the heart of the editorial article Ad. Optimal visibility: is already preloaded in the non-visible area, but playback starts only when visible (min. 50%) and pauses when scrolling out of the visible area.

Specials

Video length: max. 30 seconds

These specifications apply when using Media Impact’s proprietary video player.
If an external video player is to be used, the following format specifications must be observed:

• parameter transfer of tracking URL optionally ‘on Start’ or ‘on Complete’
• passback function
• start muted
• no capping (fc, geo, etc.) on agency side (Media Impact in charge of settings)

Video sound can be started with a click or mouseover. At BILD.de, the video sound can only be started by clicking.