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  • Upday advertising card (display / video)
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Upday advertising card (display / video)
  • Description
  • Display advertising card
  • Video advertising card
  • Native advertising card
  • Interstitial
  • Medium Rectangle Advertising Card
  • Snap Story
  • Carousel advertising card
  • Half Page Ad
  • Display Ad
  • Spezifikationen

Upday advertising card (display / video)

Mobile

Whether static image, animated HTML5 or video – together we put your advertising message fullscreen attention-grabbing and skillfully in the scene! ​

Display / Video Ad Card | Native Ad Card | Medium Rectangle | Carousel Ad

 

Display advertising card

Technical data - Display advertising card

Image
672 x 1088 px (for all available sizes)
Formats
png, jpg, bmp
Animated image
Flagship: 336 x 544 px (for all available sizes)
Formats
gif, html, mraid, redirect (The html5 specifications can be found below, flashtalking is not supported).
Size
max. 1 MB
Tracking
All third-party providers are accepted, including for viewability measurement

Specials:

Image:

  • upday display advertising cards are always in full screen mode.
  • Choose beautiful, meaningful and varied images to attract the attention of our users
  • No closing option and marked with -W- in the corner (Not in the upper right corner)

*Due to the different screen sizes, both format sizes must be provided in any case

Meaningful call-to-action (CTA):

  • We recommend that all promotional cards are accompanied by a “Call to Action Button”

Required advertising units:

  • Ideally, you provide upday with at least two advertising cards for A/B tests
  • If desired, advertising cards can be created by upday

Video advertising card

Technical data - video advertising card

Video
Recommended:10-20 seconds, max. 30 seconds
Formats for direct installation
336 x 544 px (for all available sizes)
File size for direct installation
max. 1 MB
File size for external hosting
no mp4 limitation
Formats
html, mraid, mp4 (The html5 specifications can be found below)
Tracking
All third-party providers accepted, including for viewability measurement; No measurement of specific video metrics, such as dwell time, as no VAST tags, etc. are used

Specials

Videos:

  • No automatic sound playback, subsequent polite load accepted
  • Marked with -W-in the corner (not top right)
  • upday video ad cards are always in full screen mode
  • Choose beautiful, meaningful and varied videos to attract the attention of our users

Meaningful call-to-action (CTA):

  • We recommend that all promotional cards are accompanied by a “Call to Action Button”

Required advertising units:

  • Ideally, you provide upday with at least two promotional cards forA/B tests.
    If desired, advertising cards can be created by upday


Native advertising card

Technical data - Native advertising card

Main image
840 x 480 px (Landscape format, royalty-free or with usage rights)
Formats
jpg, png
Titel - Text
max. 50 characters (Should be the "eye-catcher" of the article)
Main text - text
max. 250 characters (Should stick to the look & feel of our Upday News)
Link
Links directly to your individual landing page or to your brand story created by upday

Specials:

Note: The native promotional card in an editorial look and feel leads directly to your website. Its native appearance makes the promotional card a natural part of the reading experience. Native ad cards are available on all devices.

Image

  • Graphics can be provided by upday upon request (additional charges may apply).

Text

  • The native advertising card contains a headline and teaser text. To catch the reader’s attention, the headline must be highlighted as the “eye-catcher” of the article
  • To make the native ad card an integral part of the reader experience, the main text should adhere to the look and feel of our upday NEWS

Brand-Logo

  • The native promotional card must contain your brand logo and brand name

Interstitial

Technical data - Interstitial

Image
640 x 960 px (Display Ad only)
VIdeo
Recommended 10-20 seconds (no automatic sound playback, subsequent polite load accepted)
File size for direct installation
max. 1 MB
Formats
png, jpg, bmp, gif, html5 (The html5 specifications can be found below).
Tracking
All third-party providers are accepted, including for viewability measurement

Medium Rectangle Advertising Card

Technical data - Medium Rectangle advertising card

Static image
600 x 500 px (The double pixel count ensures optimal sharpness of the image; No closing option and marked with -W- in the corner (Not in the upper right corner))
Static image push
600 x 500 px (The double pixel count ensures optimal sharpness of the image; No closing option and marked with -W- in the corner (Not in the upper right corner))
Carousel Ad Image
300 x 250 px (at least 3 images for the carousel)
Cube Ad Image
300 x 250 px (4 images for the Cube Ad)
Tracking
All third-party providers are accepted, including for viewability measurement

Snap Story

This rich media format consists of multiple layers that take the user on a colorful journey. This unique type of storytelling is customized to the client’s needs by our creative studio.

Technical data - Snap Story

Headline - text
max. 40 characters
Main text - text
max. 280 characters
Image
Portrait - minimum resolution 720 x 1280 px (recommendation: min. 5 images)
Videos
Recommendation: 5-10 seconds per sequence
Logo - Image
Minimum resolution 500 x 500 px (eps or svg, alternatively png)
Colors
Definition of the Brand Colors
Tracking
All third-party providers are accepted, including for viewability measurement

Carousel advertising card (rich media)

Technical data - carousel advertising card compiled by upday

Headline - text
max. 40 characters
CTA Text
max. 30 characters
Brand logo image
eps or svg, alternatively as trasparent png
Image
Portrait - minimum resolution 600 x 800 px (min. 3 images)
Price tag name - text
max. 30 characters (For product name)
Price tag copy - text
max. 80 characters (For product description)
Tracking
All third-party providers are accepted, including for viewability measurement

Technical data - Display Advertising Card as Carousel Ad

Image*
672 x 1088 px (for all available sizes)
Tracking
All third-party providers are accepted, including for viewability measurement

Specials

*No closing option and marked with-W-in the corner (not top right).

Note: For a carousel ad card to be complete, at least 3 images should be supplied. Our recommendation is therefore to deliver 3-6 images, which then rotate in the carousel ad.


Half Page Ad

Technical data - Half Page Ad

Image
300 x 600 px (No closing option and marked with-W-in the corner (not top right))
Video
recommended 10-20 seconds (no automatic sound playback, subsequent polite load accepted)
Size
max. 1 MB
Formats
png, jpg, gif, html5, mraid, rich media, redirect, mp4 (html5 specifications can be found below)
Tracking
All third-party providers are accepted, including for viewability measurement

Display Ad

Technical data - Display Ad

Image
320 x 100 px, 320 x 50 px (No closing option and marked with -W- in the corner (not top right))
Size
max. 1 MB
Formats
png, jpg, bmp, html5 (The html5 specifications can be found below)
Tracking
All third-party providers are accepted, including for viewability measurement

upday specifications

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Haben Sie Fragen zu den Spezifikationen? Dann schreiben Sie uns gerne.
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Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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