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Social Ads

Online/Mobile

Social media can seem confusing with its various placements and formats. However, they can be broken down into the following dimensions:

Please provide photos and/or videos with the following assets:

Aspect Ratio:

  • 1:1, 4:5, 16:9, 9:16
  • Minimum resolution: 1080 x 1080 pixels

File Format:

  • Image: .jpg or .png / max. 5 MB
  • Video: .mp4 / max. 200 MB
  • Length: max. 15 seconds

Design Recommendations:

  • URL
  • Call-to-Action (CTA)

Additional Information:

  • Text: max. 280 characters
  • Headline: max. 70 characters
  • Description: max. 30 characters

Feel free to provide more creatives, such as different visuals, video material, etc.

Please always follow the guidelines of the respective social media platform to ensure that the ads are approved.

Important Design Considerations:

Make sure to place important text and logos within 5% from the edges of the video frame to prevent them from being cropped. For a 1080 x 1080 pixel image, this corresponds to approximately 54 pixels.

For the top and bottom of the video, essential content should be kept within 14% from the edges. For a 1080 x 1920 pixel video, this means about 250 pixels at the top and bottom.

It’s always better to be on the safe side when it comes to optimizing the user experience of your ads!

 

Platform-Specific Specs:

  1. Facebook und Instagram
  2. Pinterest
  3. Youtube
  4. TikTok
  5. Twitter
  6. Snapchat
  7. Reddit Image oder Video
  8. Google Demand Gen

 

Additional information

Performance Factsheet

Performance Factsheet

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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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