mobile swipe ad
  • mobile

The Mobile Swipe Ad is embedded in the content. An integrated call-to-action/click on the mobile content ad opens a full-screen banner, which calls up an interactive advertising medium through swipe movements on the part of the user. Clicking on the full-screen banner opens the landing page. The full-screen banner closes automatically after 10 seconds. Alternatively, the user can return to the content at any time by clicking on it.

Examples

Technical Data

dimensions mobile content ad320 x 75 px
dimensions fullscreen-banner320 x 480 px
file formatsgif, jpg, png
sizemax. 200kB per banner (hosted by us)

General Requirements

  • The advertising form consists of two advertising media. Both a mobile content ad measuring 320 x 75 px and a full-screen banner measuring 320 x 480 px must be supplied
  • A background color must be supplied as HEX color code for the mobile content ad; the red coloring of the PICTURE (#DD0000) and white (#FFFFFF) is excluded. A background color can be supplied for the full-screen banner according to the same specifications
  • Please mark the advertising material at the edge with a clearly visible -w-
  • Only portrait mode is possible as a format. Landscape mode is not supported, as the swipe is disabled in this case
  • The ad is only displayed on the mobile website
  • Delivery as a redirect is not possible. The WM must be physically transmitted
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