Mobile

Mobile Swipe Ad

Intuitive and attention-grabbing: your product in focus -just a swipeaway!

A content ad is embedded in the content. The call-to-action embedded in the editorial content immediately generates interest in the user. The swipe motion learned by the user opens your fullscreen ad – the ideal stage for your brand and product communication. User-friendly: The fullscreen ad closes automatically after 10 seconds. Alternatively, the user can click back to the content at any time.

Technical data

Dimensions

Content Ad 4:1: 320 x 75 px | Fullscreen: 320 x 480 px

File Formats

gif, jpg, png

Size

max. 200kB per Banner

Specials

Note: clicking on the content ad opens the fullscreen banner. Clicking on the fullscreen banner opens the landing page.
For the Content Ad a background color must be supplied (HEX color code; excluded is the BILD red color and white).
A background color can also be supplied for the layer (HEX color code; the BILD red color and white are excluded).
Platform: Mobile website
ATTENTION! Please mark the advertising media in the margin with a clearly visible -w-.
Format: portrait only, *no landscape* (landscape is not supported, swipe is disabled in this case).
No delivery as redirect. The WM must be delivered physically

Mobile HTML5 Specifications

Media Impact Viewability Optimization

5 Tipps zur Viewability-Optimierung Ihrer Werbemittel

Tracking Guidelines

Prices

CPM Ratecard 2020

Haben Sie Fragen zu den Spezifikationen? Dann schreiben Sie uns gerne.

VLMISpecs@axelspringer.de

Email Address

Berlin