Intuitive and attention-grabbing: your product in focus -just a swipeaway! A content ad is embedded in the content. The call-to-action embedded in the editorial content immediately generates interest in the user. The swipe motion learned by the user opens your fullscreen ad – the ideal stage for your brand and product communication. User-friendly: The fullscreen ad closes automatically after 10 seconds. Alternatively, the user can click back to the content at any time.