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Mobile Medium Rectangle
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Mobile

Mobile Medium Rectangle

Mobile

The medium rectangle (or content ad) is an advertising space that is directly integrated into the editorial content of a website. Through its proximity to the content, the format strengthens confidence in the advertising message and achieves a high advertising impact.

Technical data

Dimensions
300x250 px
File formats
gif, jpg, html5, streaming (Delivery in Firefox with a Fallback)
Size
200 kB initially, max. 2MB in second load (polite load)

Specials

  • Operating system: All
  • Platform: Mobile website and App
  • Format: 300×250 px, Retina display 600×500 px
  • For HTML5/Redirect: The output size of the advertising media depends on the alternative size (300×250 px), therefore the advertising media must be responsive and scalable and able to adapt to the given framework. For programmatic bookings, the alternative sizes must be supplied (300×250 px)
  • Additional landscape banners: No
  • ATTENTION: Please mark the advertising material on the left or right bottom edge with a clearly visible -w-. Please do not use the top right corner, because there is an adserver info button.

Mobile HTML5 Specifications

Please note the following specifications.

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Prices

CPM, Data and Audio Ratecard 2022

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Showroom

Mobile Medium Rectangle Case AutoBILD
Mobile Medium Rectangle Case BILD
Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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