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Mobile Medium Rectangle
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Mobile Medium Rectangle

Mobile

The mobile medium rectangle is an advertising space that is directly integrated into the mobile editorial content of a website. 

Technical data

Dimensions
300 x 250 px
File formats
gif, jpg, png, html5, redirect
Size
200 kB (hosted by us), max. 2MB reloaded (polite download from external sources)

General guidelines

  • Alternative size: Retina display 600 x 500 px
  • If delivered as HTML5/Redirect: If the ad is delivered in 600 × 500 px, it must be created responsive/scalable to adapt to the given frame (300 x 250 px)
  • If delivered as jpeg, png or gif: 300 × 250 px or 600 × 500 px
  • For programmatic and in-app bookings the standard size must be supplied (300 × 250 px)
  • For app placements: Please make sure that the creatives do not require JS events and are compatible with the iOS app WebView

Mobile HTML5 Specifications

Please note the following specifications.

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Redirect Specifications

Please note the following specifications.

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SSL Capability

Please note the following specifications.

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Sound & Video

Please note the following specifications.

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Tracking Guidelines (engl.)

Please note the following tracking guidelines.

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Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

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Prices

CPM & Data Ratecard 2025

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Showroom

Mobile Medium Rectangle Case AutoBILD
Mobile Medium Rectangle Case BILD
Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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