The Interscroller Ad is an advertising format where the ad scrolls between the editorial content and remains in the user’s field of view. Integration of video elements possible.

Sample advertising media, please scan:

General guidelines

• Platform: mobile website, not bookable & playable inApp

• Due to different smartphone display sizes, a white border may appear above and below the advertising material. This can also be colored if desired (please provide hex code if necessary).

• On smaller smartphone displays, the ad message may be cut off at the edge (top & bottom). To ensure that the ad is not cut off, we recommend leaving a space of 5-10 px at the top and bottom.

• We recommend delivery as gif, jpg or png. If the ad is delivered as HTML5, the ad must adapt 100% to the iframe provided by Media Impact. A flawless playout cannot be guaranteed by Media Impact if the delivered advertising material positions itself, has its own size or shows similar behavior that affects the templates provided by Media Impact.

Video integration

Vertical Video

• Video start only possible by user interaction (click)
• Video: 9:16 / mp4 (no VAST)
• The video must be physically delivered
• A poster (png/jpeg) of the same size as the video must be supplied as the start screen.
• Advertising media size: max. 2 MB
• No background required – Video scaled according to display size
• Video start via autoplay possible after special approval*

16:9 Video

• Video: 16:9 / mp4 (will be centered, width adjusts to 320 px)
• The video needs a poster of the same size as the video. 
  • Example: If the video is 320×180 pixels, the poster must also be 320×180. 
• The advertising material must be delivered physically
• Advertising material size: max. 2 MB
• As a background for the video a png or jpeg (dimensions: 320 x 480 px) or a background color must be delivered (on this the video is placed in the middle)
• Video start via autoplay possible after special approval*

*On bild.de only start via user interaction possible

Please note for delivery as redirect:

When using redirects, please ensure that the delivered scripts only return a static image in the specified size. 100% of the available space must be filled in for responsive elements. This also means that the scripts do not make any changes to the HTML elements that were not created by the scripts. The positioning, calculation and other requirements are carried out by the Publisher.