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  • Mobile Interscroller Ad
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Mobile Interscroller Ad
  • Description
  • Technical data
  • Prices

Mobile Interscroller Ad

Mobile

Maximum attention even on the smallest screens. The advertising medium is located behind the content and is displayed on the full screen when scrolling. Integration of video elements possible.

Sample advertising media, please scan:

Technical data

Dimensions
320 x 480 px
File format
jpeg, png, gif, mp4 | For Programmatic Guaranteed-Placements, please always deliver the advertising material as a redirect or physically (jpg, png or gif).
Size
200 kB (hosted by us)

Specials

  • Dimensions: 320 x 480 px

  • Due to different smartphone display sizes, a white border may appear above and below the advertising material. This can also be dyed if desired (HEX colour code to be supplied).
    With smaller Smartphone displays the advertising message may be cut off at the edge (top & bottom). To ensure that the ad is not cut, we recommend leaving a space of 5-10 px at the top and bottom.

  • We recommend delivery as png, jpeg or gif. If the ad is delivered as HTML5, the ad must be 100% compatible with the iFrame provided by Media Impact. Media Impact cannot guarantee that the ad media will be played out correctly if it positions itself, has its own size, or behaves in a similar way that affects the template provided by Media Impact.

  • The advertising material must be delivered physically

  • Please do not integrate a close button

  • ATTENTION: Please mark the advertising material on the left or right bottom edge with a clearly visible -w-. Please do not use the top right corner, because there is an adserver info button.
  • Not bookable & playable inApp

Video integration:

Vertical Video

  • Video start only possible by user interaction (click)
  • Video: 9:16 / mp4 (no VAST)
  • The video must be physically delivered
  • A poster (png/jpeg) of the same size as the video must be supplied as the start screen.
  • Advertising media size: max. 2 MB
  • No background required – Video scaled according to display size
  • Video start via autoplay possible after special approval*

16:9 Video

  • Video: 16:9 / mp4 (will be centered, width adjusts to 320 px)
  • The video needs a poster of the same size as the video. 
    • Example: If the video is 320×180 pixels, the poster must also be 320×180. 
  • The advertising material must be delivered physically
  • Advertising material size: max. 2 MB
  • As a background for the video a png or jpeg (dimensions: 320 x 480 px) or a background color must be delivered (on this the video is placed in the middle)
  • Video start via autoplay possible after special approval*

 

*On BILD mobil only start via user interaction possible

Please note the following when redirecting: When using redirects, please ensure that the delivered scripts only return a static image in the specified size. 100% of the available space must be filled in for responsive elements. This also means that the scripts do not make any changes to the HTML elements that were not created by the scripts. The positioning, calculation and other requirements are carried out by the Publisher.

 

Visualization

Visualisierung Interscroller

Mobile HTML5 Specifications

Please note the following specifications.

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Prices

CPM & Data Ratecard 2023

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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