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Mobile Content Ad
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Mobile Content Ad

Mobile

Optionally animated – or static standard banner in the format sizes 6:1 or 4:1 or 2:1 or 1:1.

Technical data

Dimensions
see general guidelines below
File formats
gif, jpg, png, html5, redirect
Size
200 kB (hosted by us), max. 2MB reloaded (polite download from external sources)

General Guidelines

  • Sizes:
    • 6:1: 320 x 50 px
    • 4:1: 320 x 75 px
    • 2:1: 320 x 150 px
    • 1:1: 300 x 300 px
  • Alternative Sizes: Retina-Display:
    • 6:1: 640 x 100 px
    • 4:1: 640 x 150 px
    • 2:1: 640 x 300 px
    • 1:1: 600 x 600 px
  • If delivered as HTML5/Redirect: If the ad is delivered in a Retina Size, it must be created responsive/scalable to adapt to the given frame(6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px; 1:1 – 300×300 px)
  • If delivered as jpeg, png or gif: 6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px; 1:1 – 300×300 px oder 6:1 – 640×100 px; 4:1 – 640×150 px; 2:1 – 640×320 px; 1:1 – 600×600 px
  • Animations must not exceed 30 seconds. Looping is not allowed. This also applies to integrated videos
  • PLEASE NOTE! Please mark the advertising material with a clearly visible -w-
  • For programmatic bookings the standard size must be supplied (6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px; 1:1 – 300×300 px)
  • For app placements: Please make sure that the creatives do not require JS events and are compatible with the iOS app WebView

Mobile Video Content Ad 2:1:

  • The general specifications for HTML5 & Redirect delivery apply.
  • Video must start on Click to Play and Muted only. Autoplay videos require a special approval from the publisher.
  • The video is not allowed to loop.
  • For physical delivery of the video as MP4 applies:
    • Video dimensions: 16:9 or cropped to 320 x 150 px.

      • When delivering a 16:9 video, white borders may appear on the left and right of the video, these can be colored. For this purpose, a HEX color code must be supplied.

    • A poster as jpeg (max. 200kb) in the size of the video must be delivered as start screen (click on the poster to start the video).

      • Example: If the video is 267×150 pixels, the poster must also be 267x150px. If the video is 320×150 pixels, the poster must also be 320×150 pixels. 

    • Format: MP4

    • Weight: max. 2 MB

       

Mobile HTML5 Specifications

Please note the following specifications.

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Redirect Specifications

Please note the following specifications.

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SSL Capability

Please note the following specifications.

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Sound & Video

Please note the following specifications.

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Tracking Guidelines (engl.)

Please note the following tracking guidelines.

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Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

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Prices

CPM & Data Ratecard 2025

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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