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Mobile Content Ad
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Mobile Content Ad

Mobile

Optionally animated – or static standard banner in the format sizes 6:1 or 4:1 or 2:1 or 1:1.

Technical data

Dimensions
see general guidelines below
File formats
gif, jpg, png, html5, redirect | For Programmatic Guaranteed placements that are publisher hosted, please always deliver the ads as redirect or physical (jpg, png or gif).
Size
200 kB (hosted by us), max. 2MB reloaded (polite download from external sources)

General Guidelines

  • Operating system: All
  • Platform: Mobile Website and App
  • dimensions: 6:1: 640 x 100 px (retina resolution) or alternatively: 320 x 50 px
  • measures: 4:1: 640 x 150 px (retina resolution) or alternatively: 320 x 75 px
  • measures: 2:1: 640 x 300 px (retina resolution) or alternatively: 320 x 150 px
  • measures: 1:1: 600 x 600 px (retina resolution) or alternatively: 300 x 300 px
  • For HTML5/Redirect: The output size of the advertising media depends on the alternative size, therefore the advertising media must be responsive and scalable and be able to adapt to the given frame. For programmatic and InApp bookings, the alternative sizes must be supplied (6:1 -320×50 px; 4:1 – 320×75 px; 2:1 – 320×160 px; 1:1 – 300×300 px)

Mobile Video Content Ad 2:1:

  • The general specifications for HTML5 & Redirect delivery apply.
  • Video must start on Click to Play and Muted only. Autoplay videos require a special approval from the publisher.
  • The video is not allowed to loop.
  • For physical delivery of the video as MP4 applies:
    • Video dimensions: 16:9 or cropped to 320 x 150 px.

      • When delivering a 16:9 video, white borders may appear on the left and right of the video, these can be colored. For this purpose, a HEX color code must be supplied.

    • A poster as jpeg (max. 200kb) in the size of the video must be delivered as start screen (click on the poster to start the video).

      • Example: If the video is 267×150 pixels, the poster must also be 267x150px. If the video is 320×150 pixels, the poster must also be 320×150 pixels. 

    • Format: MP4

    • Weight: max. 2 MB

       

Mobile HTML5 Specifications

Please note the following specifications.

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Redirect Specifications

Please note the following specifications.

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Sound & Video

Please note the following specifications.

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SSL Capability

Please note the following specifications.

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Tracking Guidelines (engl.)

Please note the following tracking guidelines.

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Prices

CPM & Data Ratecard 2023

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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