The medium Rectangle is an advertising space that is directly integrated into the editorial content of a website.
Technical data
Dimensions
300 x 250 px
File formats
gif, jpg, png, html5, redirect I For Programmatic Guaranteed placements that are publisher hosted, please always deliver the ads as redirect or physical (jpg, png or gif).
Size
200 kB initially, max. 2MB in second load (polite load)
GENERAL GUIDELINES
Alternative size: Retina display 600 x 500 px
If delivered as HTML5/Redirect: If the ad is delivered in 600 × 500 px, it must be created responsive/scalable to adapt to the given frame (300 x 250 px)
If delivered as jpeg, png or gif: 300 × 250 px or 600 × 500 px
For programmatic bookings the standard size must be supplied (300 × 250 px)
Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos