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  • Medium Rectangle
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Medium Rectangle
  • Description
  • Specifications
  • Prices

Medium Rectangle

Desktop

The medium Rectangle is an advertising space that is directly integrated into the editorial content of a website. 

Technical data

Dimensions
300 x 250 px
File formats
gif, jpg, png, html5, redirect
Size
200 kB initially, max. 2MB in second load (polite load)

GENERAL GUIDELINES

  • Alternative size: Retina display 600 x 500 px
  • If delivered as HTML5/Redirect: If the ad is delivered in 600 × 500 px, it must be created responsive/scalable to adapt to the given frame (300 x 250 px)
  • If delivered as jpeg, png or gif: 300 × 250 px or 600 × 500 px
  • For programmatic bookings the standard size must be supplied (300 × 250 px)
  • Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos
  • For app placements: Please make sure that the creatives do not require JS events and are compatible with the iOS app WebView

HTML5 Specifications

Please note the following HTML5 specifications.

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Redirect Specifications

Please note the following specifications.

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SSL Capability

Please note the following specifications.

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Sound & Video

Please note the following specifications.

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Tracking Guidelines (engl.)

Please note the following tracking guidelines.

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Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

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Prices

CPM & Data Ratecard 2025

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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