The halfpage ad is an attention-grabbing display ad. Its integration into the content area of the site quickly directs the user’s attention to the advertising message. With a mouseover effect triggered by the user, the ad expands into the content of the advertising medium and thus offers the possibility to captivate the user through further effects or information. On “mouse out”, the advertising material returns to its original format. It offers plenty of scope for a striking, creative and attention-grabbing presentation of your brand.