The halfpage ad is an attention-grabbing display ad.  Its integration into the content area of the site quickly directs the user’s attention to the advertising message. With a mouseover effect triggered by the user, the ad expands into the content of the advertising medium and thus offers the possibility to captivate the user through further effects or information. On “mouse out”, the advertising material returns to its original format. It offers plenty of scope for a striking, creative and attention-grabbing presentation of your brand.

Specials

• The ad opens (expands) onmouseover or onclick and closes (collapses) onmouseout or onClick of the close button.
• A close button is only necessary if the expansion of the ad is initiated onclick and/or if it is a pre-expandable ad.
• The ad is delivered in a file.
• Pre-expanding is permitted; provided with FC=1/Tag by default. This means the ad opens automatically as soon as the user visits the page, is displayed for 10 seconds and then closes again automatically. The user can also close the ad prematurely by clicking on the close button.
• Commands to expand and collapse: fscommand (‘expand’) & fscommand (‘collapse’).
• Transparent elements must be clickable.
• Ad labelling is required.
• The HPA expands to the left (towards the content).