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  • Double Dynamic Sitebar
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Double Dynamic Sitebar
  • Description
  • Specifications
  • Prices

Double Dynamic Sitebar

Desktop

The site bar is fully visible at all times thanks to its dynamic adaptation to the screen size, making it ideal for a wide variety of screen sizes.

Technical data

Dimensions
For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px & dynamic/scalable each
File formats
gif, jpg, png, html5, redirect
Size
200 kB (hosted by us), max. 2MB reloaded (polite download from external sources)

General Guidelines

  • The left sitebar is not displayed on tablets and smartphones. For fixed placements, we therefore recommend the delivery of a billboard (https://www.mediaimpact.de/en/format/billboard) for tablet placements, as sitebars can be cut off on the display. The ADS team must be informed if an additional creative shall be implemented for the tablet view
  • No minimum width is required for the ads in either of the sitebars. This is to ensure the same high-quality design at different sizes
  • Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos
  • In case of large-screen animations (e.g. also video in the complete background) an animation is only allowed on one side of the sitebar (right or left)
  • The sound (if available) can only start user-initiated (onMouseover/ onClick), not automatically with an animation.
  • The advertising medium must (for onClick variant) contain a clearly visible symbol with which the sound (if available) can be switched on and off at an appropriate volume (e.g. loudspeaker symbol)

 

Please note the following for redirects: When using redirects, please make sure that the delivered scripts only return a static image in the specified size. In the case of responsive elements, make sure that 100% of the available space is filled. This also means that the scripts do not make any changes to the HTML elements that were not created by the scripts. The positioning, calculation and other necessities are carried out by the publisher.

HTML5 Specifications

Please note the following HTML5 specifications.

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Redirect Specifications

Please note the following specifications.

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SSL Capability

Please note the following specifications.

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Sound & Video

Please note the following specifications.

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Tracking Guidelines (engl.)

Please note the following tracking guidelines.

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Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

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Prices

CPM & Data Ratecard 2025

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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