Curtain Dropper

Multiscreen

The curtain dropper is an attention-grabbing layer that covers the screen like a falling curtain, both stationary and mobile, and falls down after a while. Once the ‘curtain’ has ended, an advertising medium remains as a reminder. The classic reminder advertising medium is the billboard, mobile the lead ad 2:1 and an Mrec.

Stationary visualisation example

Mobile visualisation example:

Technical data

Dimensions Stationary

Interstitial (Curtain Dropper): 1024 x 640 px
Billboard: see publisher-related specifications

Dimensions Mobile

Interstitial (Curtain Dropper): 320 x 480 px
Lead Ad 2:1 / Mrec: see publisher-related specifications

File formats

Interstitial (Curtain Dropper): png, jpeg
Billboard, Lead Ad, Mrec: gif, jpg, png, html5, redirect

Size

Interstitial (Curtain Dropper): max. 200 kB
Billboard, Lead Ad, Mrec: 200 kB (hosted by us), max. 2MB reloaded (polite download from external sources)

GENERAL GUIDELINES

The ‘Curtain’ is created by Media Impact from the delivered interstitial. The interstitial must therefore be delivered physically
FC=1 for the curtain dropper
Traditionally, a billboard remains as a reminder advertising medium. However, a Fireplace, a Sitebar or a Double Dynamic Sitebar can also be used for this purpose. For the dimensions, see the respective format specifications. Mobile requires a Lead Ad 2:1 and a Mobile Medium Rectangle as a reminder.
The curtain dropper is only played on desktop devices or MEW and not on tablets or inApp. Only the Reminder advertising medium runs there
The following applies to the Reminder advertising medium: Animations may last a maximum of 30 seconds. Looping is not permitted (only with special approval from the respective publisher). This also applies to integrated videos
The multiscreen curtain dropper (stationary + mobile) cannot be booked with all Media Impact publishers, please refer to the brand factsheets!