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  • Bridge Ad
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Bridge Ad
  • Description
  • Technical data
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Bridge Ad

Desktop

The fireplace ad from the bridge ad surrounds the content on three sides. If desired, the two skyscrapers can be made sticky so that they are permanently displayed to the user when scrolling. In addition, the billboard is placed under the navigation bar and thus directly in the user’s field of vision. 

 

Technical data

Dimensions
see publisher-related specifications
File formats
gif, jpg, png, html5, redirect
Size
200 kB (hosted by us), max. 2MB reloaded (polite download from external sources)

GENERAL GUIDELINES

  • The two skyscrapers dock from the side
  • The left sitebar is not displayed on tablets and smartphones. For fixed placements, we therefore recommend the delivery of a billboard (https://www.mediaimpact.de/en/format/billboard) for tablet placements, as sitebars can be cut off on the display. The ADS team must be informed if an additional creative shall be implemented for the tablet view
  • If desired, the two skyscrapers can be made sticky
  • The Billboard runs with FC/1
  • Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos
  • Please note that due to the potential incorporation of breaking news, the ad must be able to adapt to different heights to ensure an error-free display

PUBLISHER-RELATED SPECIFICATIONS

For additional publisher-related guidelines, please unfold the respective drop-down menu

AUTOBILD, COMPUTERBILD, CLEVER TANKEN

  • Fireplace: 120 x 690 px / 1020 x 90 px / 120 x 690 px
  • Billboard: 1020 x 250 px

Bild

  • Fireplace: 120 x 954 px / 1024 x 120 px / 120 x 954 px
  • Billboard: 1024 x 250 px
  • Optionally or on request, it is possible to use a Dynamic Fireplace as a fallback instead of the normal Fireplace after the FC/1. The Dynamic Fireplace must then be delivered separately. Here is the link to the specs: https://www.mediaimpact.de/en/format/dynamic-fireplace/

BZ-BERLIN

  • Fireplace: 120 x 690 px / 1024 x 90 px / 120 x 690 px
  • Billboard: 1024 x 250 px

BUSINESS INSIDER

  • Fireplace: 200 x 800 px / 1230 x 90 px / 200 x 800 px
  • Billboard: 1230 x 250 px

FITBOOK, MYHOMEBOOK, PETBOOK, STYLEBOOK, TECHBOOK, TRAVELBOOK

  • Fireplace: 120 x 690 px / 1024 x 90 px / 120 x 690 px 
  • Billboard: 1024 x 250 px

SPORTBILD

  • Fireplace: 120 x 954 px / 1024 x 90 px / 120 x 954 px
  • Billboard: 1024 x 250 px

welt

  • Fireplace: 120 x 690 px / 970 x 90 px / 120 x 690 px
  • Billboard: 970 x 250 px

HTML5 Specifications

Please note the following HTML5 specifications.

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Redirect Specifications

Please note the following specifications.

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SSL Capability

Please note the following specifications.

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Sound & Video

Please note the following specifications.

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Tracking Guidelines (engl.)

Please note the following tracking guidelines.

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Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

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Prices

CPM & Data Ratecard 2025

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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