Amazon Targeting offers the opportunity to combine high-reach branding campaigns in the premium environment of the Media Impact inventory with exclusive Amazon data. Based on Amazon‘s inMarket and lifestyle data, high-affinity target groups can be found and addressed in the Media Impact portfolio.

GENERAL GUIDELINES

• Creative must incorporate the advertiser’s logo or brand name

• Ads must have a clear call-to-action (e.g. Shop Now) and can not contain non-specific calls to action

• Creatives should have a good image quality (i.e. not blurred)

• Ads must have a clear and specific text

• All text must be legible including any terms & conditions

• Creatives should be shorter than 30 seconds. We allow a maximum of three rotations. Infinite loops will be rejected.

• Advertisements must not mimic Amazon content

• Include a 1px border when using white or light backgrounds

• Any creative that uses third party tracking must be on our list of pre-approved vendors*

*Tracking in Amazon DSP: https://advertising.amazon.com/resources/ad-policy/approved-3p-ad-servers

• The Call-to-action (CTA) must:
  • Be less than 30 characters
  • Not be used to message the offer, for example, “Save 5€”
  • Be in sentence case
  • Contain no end punctuation

• Text – try to avoid:
  • Small font sizes
  • Low quality – blurred words
  • Low contrast colours

• Background colours:
  • Ads must be visually distinct from page content by featuring a clearly visible 1-pixel border or a high contrast background
  • Ads can’t be distracting so please avoid vivid, highly saturated colours or fake functionalities