Amazon Targeting offers the opportunity to combine high-reach branding campaigns in the premium environment of the Media Impact inventory with exclusive Amazon data. Based on Amazon‘s inMarket and lifestyle data, high-affinity target groups can be found and addressed in the Media Impact portfolio.
Creative must incorporate the advertiser’s logo or brand name.
Ads must have a clear call-to-action (e.g. Shop Now) and cannot contain non-specific calls to action. Creatives should have a good image quality (i.e. not blurred).
Ads must have a clear and specific text. All text must be legible including any terms and conditions.
Creatives should be shorter than 30 seconds. We allow a maximum of three rotations. Infinite loops will be rejected.
Advertisements must not mimic Amazon content.
Any creative that uses third party tracking must be on our list of pre-approved vendors.*
Include a 1px border when using white or light backgrounds.
*Tracking in Amazon DSP: https://advertising.amazon.com/resources/ad-policy/approved-3p-ad-servers