amazon targeting
  • desktop
  • mobile

Amazon targeting offers the opportunity to combine high-reach branding measures in the premium environment of the Media Impact inventory with exclusive Amazon data. Based on InMarket and lifestyle data from Amazon, high-affinity target groups can be found and addressed in the Media Impact portfolio.

Technical Data

advertising mediadimensions | size | file format
(Mobile) Medium Rectangle300x250 px | 50kB | jpeg,png
Mobile Content Ad320x50 px | 50kB | jpeg,png
Superbanner728x90 px | 50kB | jpeg,png
Skyscraper160x600 px | 50kB | jpeg,png
Billboard800x250 px | 50kB | jpeg,png
Billboard970x250 px | 200kB | jpeg,png
Halfpage Ad300x600 px | 50kB | jpeg,png

General Requirements

  • The creatives must contain the advertiser’s logo or brand name
  • The ads must contain a clear and specific call-to-action (CTA) (e.g. “Shop now”)
  • The creatives should have good image quality (i.e. not blurred)
  • The ads must contain clear and specific text
  • The entire text must be easy to read (including Terms & Conditions)
  • The ads should be shorter than 30 seconds. A maximum of three rotations are permitted. Endless loops are rejected
  • The advertisement must not imitate Amazon’s content
  • When using white or light backgrounds, a 1px frame must be inserted
  • Any advertisement that uses third-party tracking must be on Amazon’s list of pre-approved providers*
  • The call-to-action (CTA):
    • Must be less than 30 characters long
    • Must not be used to promote the offer, e.g. “Save 5€”
    • Must be written in capital letters
    • Must not contain punctuation marks at the end
  • Text – to be avoided:
    • Small font size
    • Low quality, blurred words
    • Low contrast colors
  • Background colors:
    • Ads must stand out visually from the page content, by either a clearly visible 1px border or a high contrast background
    • Ads must not be distracting, please avoid vibrant, highly saturated colors and fake functionalities
  • All advertising material must comply with the Amazon advertising guidelines: https://advertising.amazon.com/resources/ad-policy/technical-guidelines

     

*Tracking in Amazon DSP: https://advertising.amazon.com/resources/ad-policy/approved-3p-ad-servers

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