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Amazon Targeting
  • Description
  • Specifications
  • Prices

Amazon Targeting

Online/Mobile

Amazon Targeting offers the opportunity to combine high-reach branding campaigns in the premium environment of the Media Impact inventory with exclusive Amazon data. Based on Amazon‘s inMarket and lifestyle data, high-affinity target groups can be found and addressed in the Media Impact portfolio.

Technical data

Ad
Dimensons | Size | File formats
(Mobile) Medium Rectangle
300x250 px | 50kB | jpeg,png
Mobile Content Ad
320x50 px | 50kB | jpeg,png
Superbanner
728x90 px | 50kB | jpeg,png
Skyscraper
160x600 px | 50kB | jpeg,png
Billboard
800x250 px | 50kB | jpeg,png
Billboard
970x250 px | 200kB | jpeg,png
Halfpage Ad
300x600 px | 50kB | jpeg,png

GUIDELINES

  • Creative must incorporate the advertiser’s logo or brand name.

  • Ads must have a clear call-to-action (e.g. Shop Now) and cannot contain non-specific calls to action. Creatives should have a good image quality (i.e. not blurred).

  • Ads must have a clear and specific text. All text must be legible including any terms and conditions.

  • Creatives should be shorter than 30 seconds. We allow a maximum of three rotations. Infinite loops will be rejected.

  • Advertisements must not mimic Amazon content. 

  • Any creative that uses third party tracking must be on our list of pre-approved vendors.*

  • Include a 1px border when using white or light backgrounds.

 

*Tracking in Amazon DSP: https://advertising.amazon.com/resources/ad-policy/approved-3p-ad-servers

 

OTHERS

  • The Call-to-action (CTA) must:
    • Be less than 30 characters.
    • Not be used to message the offer, for example, “Save 5€”.
    • Be in sentence case.
    • Contain no end punctuation.
  • Text – try to avoid:
    • Small font sizes
    • Low quality – blurred words
    • Low contrast colours
  • Background colours:
    • Ads must be visually distinct from page content by featuring a clearly visible 1-pixel border or a high contrast background.
    • Ads can’t be distracting so please avoid vivid, highly saturated colours or fake functionalities.

When delivering to a redirect, please note the following:

Redirect Specification Amazon Targeting

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Prices

CPM & Data Ratecard 2023

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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