With the “Activation Add-On Native,” we work with dynamic image-text ads that are played across the entire Media Impact portfolio and automatically adapt to the respective publisher. This ensures that the message is optimally embedded in the editorial environment.

Example formats (different ad formats are used):

Special properties

• Images must be supplied in the four sizes listed above. If possible, at least two different motifs should be supplied to improve the optimization possibilities.
• The following maximum number of characters applies to the ad texts:
  • Headline: max. 35 characters (including spaces)
  • Text: max. 80 characters (including spaces)
  • Displayed URL or CTA: max. 35 characters (including spaces)
• The ads are composed by Media Impact. The images and texts must therefore be delivered separately.
• Depending on the publisher, the composition of the ad adapts dynamically. The publisher has the choice of not displaying the ‘Displayed URL/CTA’ element in order to achieve a particularly harmonious image of the ads in his content. Therefore, make sure to place the most important content of your ad in the headline and at the beginning of the text.
• The display is always multiscreen. Mobile-only or desktop-only display is not possible.