A-Teaser | Media Impact

DE

A-Teaser

Multiscreen

The A-teaser will be placed in the editorial environment of the website. There, the customer’s teaser will be displayed with an advertising label.

Technical data

Dimensions

See additional publisher-related specifications below

File formats

gif, jpg, png

Size

200 kB (hosted by us)

General Guidelines

The A-teaser has to be labeled as an ad (ANZEIGE). See further details in the additional publisher-related specifications below (if necessary)
The A-teaser must not contain animations
The upper 50 pixels of the stationary A-teasers must not contain lettering or any other important graphical elements. This space has to be assigned for the publisher navigation bar of the A-teasers
The integration of the A-teaser is handled by the respective editorial staff of the publisher

PUBLISHER-RELATED specifications

For additional publisher-related guidelines, please unfold the respective drop-down menu

AUTOBILD

Please deliver two pictures in the sizes 1200 x 800 px and 1010 x 568 px (without text!)
Labeling of the pictures as “ANZEIGE” in the upper left corner
The format of the A-teaser is created in the CMS
External linkage via ClickCommand

Textlayer:

- Height 80 px
- Roof line: Single-line, max. 50 characters
- Headline: Single-line, max. 30 characters
- Scrolling text: Max. five lines, two scrolling texts with 100 and 150 characters each (Max.)
- Call to Action (= target url) max. 45 characters long – in teaser only

Bookable for annual cooperation partners only

BILD

Desktop: 658 x 658 px

Please place the word “ANZEIGE” in a white box in the upper right corner:
- Box: 47 x 16 px | Background color: white (#fff)
- Text: text-align: center | font-family: “Gotham XNarrow” | font-size: 12px | font-weight: book | line-height: 130%; /* 15.6px */ | text-transform: uppercase | Text centered – ANZEIGE
- Placement of the box incl. the text: top right corner, 8px from the edge on the right and top

Mobile: 658 x 370 px

Please place the word “ANZEIGE” in a white box in the top right corner:
- Box: 47 x 16 px | Background color: white (#fff)
- Text: text-align: center | font-family: “Gotham XNarrow” | font-size: 12px | font-weight: book | line-height: 130%; /* 15.6px */ | text-transform: uppercase | text centered – ANZEIGE
- Placement of the box incl. the text: top right corner, 4px from the edge on the right and top

General:

The A-teaser must be clearly differentiated from the editorial CI und contain the provider’s logo
Playout takes place via the ad server, activation via the editorial team
Bookable for BILD.de Home only

COMPUTERBILD

Desktop & Mobile : 2045 x 1152 px
at least 3 different images
there must be no text on the image itself
body text approx. 65 character
image and text must be delivered separately
the teaser is linked directly to the customer

FITBOOK, MYHOMEBOOK, PETBOOK, STYLEBOOK, TECHBOOK, TRAVELBOOK

Desktop & Mobile: 992 x 320 px

SPORTBILD

658 x 658 px
The A-teaser must be clearly differentiated from the editorial CI und contain the provider’s logo
Bookable for SPORTBILD.de Home only

WELT

Desktop & Mobile: 283 x 500 px

SSL Capability

Please note the following specifications.

Tracking Guidelines (engl.)

Please note the following tracking guidelines.

Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

Prices

CPM & Data Ratecard 2025

Do you have any questions about the specifications? Then feel free to write to us.

Do you have any questions about the specifications? Then feel free to write to us.

VLMISpecs@axelspringer.de