The Bundesliga. Rethought. Starting with the 2025/2026 season on BILD, SPORT BILD and WELT.

The Bundesliga is more than just football. It’s emotion, excitement, and a constant topic of conversation – week after week, followed by over 50 million fans across Germany.

That’s exactly where we come in: with fresh formats, new storytelling, and a clear focus on what really matters – the stories behind the game.

Starting with the 2025/2026 season, we’re kicking off with a new rights package through 2029. As an official DFL partner, we’re bringing the Bundesliga to audiences the way they consume it today: digital, direct, everywhere – and without a paywall.

What we offer:

• New, exclusive show formats – modern production, tailored for every platform
• More videos, more angles, more emotion
• Relevant content across all channels – from social media to print
• Personalized messaging, maximum reach
• No barriers, no cookie-cutter content – just real connection with fans

From short-form clips to in-depth analysis and creative series – we’re giving the Bundesliga a fresh new look. And your brand the perfect stage.

Starting with the 2025/2026 season: Every day is matchday.
With BILD, SPORT BILD and WELT.