Media Impact: Safe and targeted advertising environments
Brand Safety: BREAKING NEWS ≠ BAD NEWS
In our Brand Safety Guide, we dispel this preconception and confirm that our advertising environments are brand safe! We also invite you to work with us to find your optimal brand suitable solution.
As marketers of Germany’s largest media brands, including BILD, WELT, and Business Insider, it is our job to support transparent and comprehensive reporting at the highest level. Negative news and events happen. These must also be reported, as they are an essential part of free, democratic reporting. However, this “bad news” can also lead advertisers to view news portals as unsafe advertising environments for their brands.
The fact is: choosing the right environment is a critical aspect of media planning. As a partner of Media Impact, your advertising will appear in a brand-safe environment.
Why: Media Impact complies with applicable laws and advertising guidelines to ensure legal certainty for advertisers. Our advertising environments are legally compliant and brand-compliant.
Our premise: We create a fair and responsible advertising environment that takes into account both the
interests of advertisers and those of journalistic content.
Context is king!
Rely on content-based suitability strategies! In a quality journalistic environment, your brand benefits from content with substance and targeted, secure placement. Reach your target audience in the right context and make effective use of high-quality, trustworthy environments – instead of wasting opportunities with outdated blocking methods.