DHL connects the world – sustainably, reliably, and everywhere

BETTER FUTURE CONFERENCE DHL Sponsoring 2026

dhl x welt

a strong sign of a better future

At the BETTER FUTURE CONFERENCE 2026, Deutsche Post/DHL demonstrated how to achieve effective brand communication centered on sustainability. With a strong 360-degree presence across print, digital, and TV, as well as on-site as a partner, Deutsche Post/DHL combined brand strength with a clear commitment to environmental awareness. The brand was present wherever the future is being shaped.

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The message was clearly visible right on the front pages: Deutsche Post/DHL made a strong statement with XXL headline branding in DIE WELT.

Digitally, this was followed by HomeRun campaigns on WELT Digital, sponsored posts on LinkedIn, a video podcast, and sponsorship integrations with cut-ins on WELT TV—all attention-grabbing and distinctive.

The company also showcased itself at the BETTER FUTURE CONFERENCE, underscoring its role as a partner for a sustainable future.

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Deutsche Post/DHL utilized all WELT channels—print, digital, TV, and events—to create a comprehensive communication strategy with tremendous impact. From a home run-themed production and a LinkedIn campaign to TV sponsorship and cover branding in print, the brand made a strong impression with eye-catching visuals that stick in the memory.

Together with Deutsche Post/DHL, we have created this exclusive brand campaign—a standout initiative that impressively combines sustainability, reach, and brand power.

360-degree presence – print, digital, TV, and events perfectly integrated
A campaign with high recognition value – iconic yellow, unmistakable and memorable
Global proximity & trust – sustainable commitment in a forward-looking environment

experience the titelbranding xxl