VELUX – brings light into life and opens up new perspectives

velux x welt

And the winner is… The Carat agency won the German Media Award from W&V in the category “Media Idea of the Year Print” for its client VELUX with the shadow print advertisement that appeared last year in WELT AM SONNTAG and DIE WELT.

And the Winner is … die Agentur Carat hat für den Kunden VELUX mit der Shadowprint-Anzeige, die letztes Jahr in WELT AM SONNTAG und DIE WELT erschienen ist, den Deutschen Mediapreis von W&V in der Kategorie “Media Idee des Jahres Print” gewonnen.

Carat Germany for Velux Germany: Velux – If you can imagine it, you can have it!
In a moving image campaign, Velux shows how homeowners dream of their new rooms redesigned with a Velux window. This campaign was to be translated into print media. This special advertisement appeared in high-end daily/weekly newspapers that are highly relevant to the target group of homeowners. When held up to the light, it allowed the target group to experience the transformation of a room with a Velux skylight.
Jury statement: “This idea adds a completely new benefit to a traditional medium that has not existed before. It is fresh and surprising.” (W&V)

experience the shadowprint
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