time for elegance: Longines in the spotlight
longines x welt am sonntag
challenge
Elegance begins with an attitude. Longines has always embodied this attitude – from the legendary aviators of yesteryear to the explorers who sought new horizons. The Longines Spirit Zulu Time continues this heritage: a timepiece for those who are on the move, experiencing the world and leaving nothing to chance when it comes to style.
It reminds us that true elegance is not loud, but enduring – just like the traces left by the pioneers who inspired it.
story
With this attitude, Longines is celebrating not only a watch, but also the spirit of the great explorers – and is looking for a stage that does justice to this claim. The launch will therefore be accompanied by eye-catching print campaigns that tell stories of elegance, precision and a spirit of adventure.
This is exactly where WELT AM SONNTAG comes in with its exclusive title branding, offering the perfect opportunity to present this message in a visually impressive and unmissable way.
With this exclusive staging, we have teamed up with Longines to create a special highlight that impressively combines elegance, precision and brand strength.
- Premium brand experience
- Perfectly staged for the launch of the Longines Spirit Zulu Time
- Successful partnership with Longines – visible, exclusive and eye-catching
first mover ad innovation
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