Scalable Capital: Expertise that works across all channels
challenge
How do you position yourself as a leading finance and investment expert not just occasionally, but throughout the entire year? This was precisely the challenge facing Scalable Capital GmbH – and it opted for a unique, tri-media marketing concept.
story
Scalable Capital opted for a grand entrance: trimedial, attention-grabbing, and sustainably present. With clever advertorials in print and digital media, combined with TV sponsorships, the brand was successfully anchored in the minds of a broad target group. The result: expertise that not only informs but also builds trust – and a presence that shows that financial topics can be exciting, relevant, and accessible.
solution
The integration of print, digital, and TV is the key to success. Different target groups, different moments of use—and a brand message that is convincing everywhere. This is how your brand’s full potential unfolds: in DIE WELT, WELT AM SONNTAG, and WELT TV.
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