For a better future: L’Oréal makes sustainability visible
challenge
As part of BETTER FUTURE Earth Week from April 22–28, 2024—WELT’s major themed week focusing on sustainability—L’Oréal used the stage to send a strong message. With a cross-media presence across all channels, the company combined print, digital, and TV into a campaign that attracted attention and demonstrated its stance: with an exclusive full-page company interview in DIE WELT, a home run, and a product story on WELT Digital.
story
In this interview, Dr. Kiri Trier, Sustainability General Manager at the L’Oréal Group, doesn’t just talk about strategies—she tells a story. A story about how a global corporation is taking responsibility, what sustainability initiatives look like in practice, what measurable successes they have already achieved, and why we can only overcome the climate crisis by working together. Her message is clear: there is no “them.” There is only “US.” L’Oréal thus makes it clear that sustainability is not a marginal issue, but rather at the core of the company’s identity.
solution
The company interview is more than just an advertising format—it’s a stage for real stories. It provides space for authentic insights, personal voices, and topics that move people. Your company not only becomes visible, but also tangible: competent, approachable, and credible. This format makes brand values tangible and creates a connection that goes beyond mere advertising.
With this strong brand presence, we have made a statement together with L’Oréal that impressively combines sustainability, innovative strength, and brand power.
- Company interview in DIE WELT – authentic, competent, and approachable storytelling
- Cross-media presence – print, digital, and TV perfectly interlinked
- Sustainability and responsibility – a clear stance in a forward-looking environment
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