first mover ad innovation
challenge
With the launch of the new Samsung Galaxy smartphones, Samsung faced a clear challenge: maximising attention for the international product launch and staging a brand presence at the highest level – at exactly the right time. The aim was not only to communicate the innovation of the Galaxy Z Fold7, but also to make it tangible for the target group.
At the same time, it was important to position itself as a first mover in the highly competitive tech market – with an attention-grabbing campaign that sets standards not only in terms of content but also in terms of creativity.
solution
DIE WELT provided the ideal stage: with the ‘Window Ad’, we not only celebrated the international product launch of the new Samsung Galaxy, but also a real highlight in print ad innovation – a first mover in an attention-grabbing media environment that combines reach with relevance.
What made it special was that the mobile phone silhouette cut-out on page 1 displayed the day’s editorial content from page 1, which meant that perfect timing was essential! Together with Samsung, we created a best case for creative brand communication – with innovative strength, precision and maximum visibility.
global timeline
launch in new york
09.07.2025, 16 Uhr
ad in e-paper
09.07.2025, 19 Uhr
print edition
10.07.2025
With this exclusive ad special, we have teamed up with Samsung to create a real highlight that perfectly combines innovation, timing and brand power.
- Brand experience at first-mover level
- Perfectly timed to coincide with the market launch of the new Galaxy
- Successful partnership with Samsung – visible and eye-catching
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