E.ON is making a bold statement about the future of energy
challenge
Sustainability begins with responsibility. E.ON has embraced this principle with the vision of reshaping the future of energy across Europe. Under the motto “IT’S ON US”, E.ON takes responsibility for the world of tomorrow – a commitment captured in a powerful play on words that conveys both attitude and promise.
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With this ambition, E.ON sought a stage worthy of its message – bold, visible, and impossible to miss. On the weekend of May 25/26, the campaign came to life: HomeRun & First Contact on WELT Digital together with the exclusive XXL Title Branding in WELT AM SONNTAG brought the guiding theme impressively to the forefront.
A milestone: For the very first time, the XXL Title Branding appeared on the front page of WELT AM SONNTAG – a true first-mover moment, combining visibility with pioneering spirit.
The format convinces not only through its scale but also through its mindset: all special advertising formats are printed climate-neutrally – at no additional cost. In doing so, E.ON demonstrates that sustainable action is not just a message but a lived reality.
Bold visibility meets responsibility: with the first-ever XXL Title Branding, E.ON and WELT created an exclusive, climate-neutral showcase under the motto “IT’S ON US.”
Innovation you can see. Responsibility you can trust.
time for elegance: Longines in the spotlight
first mover ad innovation
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