DIE WELT artist edition 2025

KAWS x WELT – Art That Captures Attention

The WELT Artist Edition combines top international art with high-quality journalism and has established itself as a sought-after collector’s item over the years.
The 2025 edition, designed by KAWS, was successfully executed and uniquely brings together art, content, and brand.

Maximum impact for brands

  • Exclusive premium environment in the worlds of art, culture, and luxury
  • Cross-media campaign across print, digital, and social media
  • High visibility through innovative advertising formats
KAWS

“We are proud to have secured KAWS, an absolute superstar, for the upcoming artist edition of DIE WELT. His “Companion” figures have taken the living rooms of his fans by storm as designer toys, while
his paintings have fetched prices of up to $14.8 million at auction. It’s no wonder that, with 4.4 million followers, he is now by far the most popular visual artist on Instagram.

Cornelius Tittel
Creative Director at WELT and Editor-in-Chief of Blau

  • 18%
    increase in retail sales
  • >2000
    order individual issues worldwide
  • 15.2 million*
    potential reach through media coverage

*Survey by cognita Deutschland GmbH

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