VELUX – brings light into life and opens up new perspectives
DHL – connecting the world. Sustainably, reliably, everywhere.
dhl x welt
challenge
A strong sign for a better future:
During BETTER FUTURE Earth Week, a week dedicated to sustainability, Deutsche Post/DHL made a bold statement. As the exclusive partner, the company supported the program for an entire week, combining brand strength with a clear commitment to environmental awareness.
Whether in print, digital, or TV, the brand was present wherever the future is being shaped. In addition, its role as a sponsoring partner of the BETTER FUTURE Conference reinforced the credibility and appeal of its commitment.
story
The message was already clearly visible on the front pages: Deutsche Post/DHL made a strong impression with a first-mover placement in DIE WELT and an advertisement in WELT AM SONNTAG.
This was followed digitally by an exclusive livestream ad on WELT Digital, sponsorship integrations, and an individual single spot on WELT TV – eye-catching and unmistakable.
The company also presented itself at the BETTER FUTURE Conference, underlining its role as a partner for a sustainable future.
solution
For the first time, the client used all four channels—print, digital, TV, and events—to create a holistic communication concept with enormous impact.
What made this campaign special was that print, digital, and events were climate-neutral, as was TV during that week.
This meant that the message was conveyed authentically and sustainably, not only in terms of content but also in terms of the form of presentation – a brand image that made an impact and left a lasting impression.
With this exclusive brand appearance, we have worked with Deutsche Post/DHL to create a powerful highlight that impressively combines sustainability, reach, and brand power.
High-profile appearance during BETTER FUTURE Earth Week
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