BamS Craft Day
How an entire industry suddenly becomes a promise for the future
The future, security, opportunities—the craft industry is one of the central pillars of our society. It stands for social cohesion, economic stability, and real progress in Germany.
On September 13, 2026—the Sunday before Crafts Day—BILD am SONNTAG will dedicate a multi-page feature to this topic, shining a spotlight on an industry that affects millions of people—as employers, clients, and drivers of innovation.
A particularly relevant environment opens up for your brand: The craft industry combines economic significance with high levels of social acceptance and trust. Topics such as securing a skilled workforce, sustainability, and future prospects create points of connection that truly resonate with target audiences.
With the wide reach and credibility of BILD am SONNTAG, this creates a platform where brands are not only visible but also appear in the right context—close to the people, close to the issues that matter to Germany.