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Based upon a population represantative survey, this barometer provides near term data, about the rapid development of CORONA effects.

How the tourism sector can benefit from a positive shift towards normality

Based upon a population represantative survey, this barometer provides near term data, about the rapid development of CORONA effects.

The current Corona virus crisis poses severe challenges to many companies on a daily, if not hourly basis. One among central topics is how to handle marketing and advertising in such difficult times.

The Exhilarating Personality Test With SEAT

Based on the personality test trend, our readers could take a lifestyle test online and in the print edition using this gamification approach.
A car, after all, should not only serve to get you from point A to point B, but also match your personality type. That’s why questions on engines, design, etc. were left out in favour of questions about the perfect holiday or personal clothing styles, for example.
The results showed which SEAT model you are best suited to: the SEAT Ibiza or the SEAT Leon St.

With its cross-media advertising in our strong brands BILD, WELT and AUTO BILD, SEAT wanted to show that their models are always a perfect match. Attention-grabbing online formats – such as a day fixed placement on BILD.de, a portal run on WELT.de and two day fixed placements on AUTOBILD.de – helped build the necessary awareness and link to the test.

Print Doppelseite in der AUTO BILD mit Test
Print edition double page in AUTO BILD with test

Its special feature: After completing the test, the user was shown an offer with their matching car through re-targeting. Also, if a user did not feel tempted by the content of the displayed banner, they were offered a new ad with a different starting point to the test. In the print edition, readers were able to go through the exhilarating SEAT personality test in their favourite magazine and find out which car suits them best without having to be online.

The campaign idea, the slogan “Welches Auto passt zu dir?” (Which car suits you best?) and the entire design of the campaign all come from Creative Services, Media Impact’s in-house creative agency.

Double Dynamic Sitebar on BILD.de

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The Perfect Tree for Christmas

Get your Christmas Tree: “Volks-Weihnachtsbaum” by OBI

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BILD.de and OBI jointly presented the “Volks-Weihnachtsbaum”. The promotion on Axel Springer’s media platforms took place between 24 November and 23 December 2017.

The decorated fir tree with the OBI beaver shone in all its splendour on an online campaign stage, in eye-catching print advertorials and in other advertising media. All ad materials were designed by Creative Services, Media Impact’s in-house creative agency.

When buying the “Volks-Weihnachtsbaum”, customers not only received a fine fir tree, but also a 10% discount voucher on their next purchase.

The campaign was a complete success – the “Volks-Weihnachtsbaum” was sold out in OBI’s online shop in no time!

 

Sample advertising media:

1.000er-Format in BILD und Online-Aktionsbühne auf BILD.de
1,000 format on BILD and online campaign stage on BILD.de

Established in 2002 as one of the most successful cross-media concepts, “Volks-Aktionen” (People’s campaigns) markets products jointly with BILD.de.

The combination of all BILD media brands with eye-catching forms of advertising and a design in BILD’s typical look & feel means “Volks-Aktionen” are guaranteed to bring you high volume cooperations.

 

What the “Volks-Produkt” (People’s product) offers:

  • Cross-media product campaigns
  • A high advertising impact in wide-reaching media
  • High sales values
  • High first-time buyer rate
  • Product enhancement through credibility and expertise
  • Positive image transfer from joint endorsement
  • “Volks-Produkt” logo as a seal of quality
  • Use of campaign logos for own promotional activities and at the PoS

Contact

Christoph Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
Email Address
+49 (0) 151 188 937 64

Your contact

Best Cases of Media Impact

All brands - all target groups

Not only will you get your money’s worth in culinary terms, e.g. with a daily subsidy for a diverse, varied and excellent range of food and cafés, but you will also receive, among other things, capital-forming benefits or a leased bicycle.

As an employee of Axel Springer SE, you have access to the benefits of a large corporation with numerous training and development opportunities, career opportunities and networking and development possibilities.

You will work in modern, well-equipped and centrally located offices in some of Germany’s most important media and agency locations: Berlin, Düsseldorf, Frankfurt and Munich.

You will have plenty of freedom to contribute your own ideas and act independently.

You will always be growing with new tasks and experiences. With our multifaceted portfolio, ranging from newspapers, magazines, wide-reaching online portals and apps to our varied target groups and partners in the most diverse industries, it never gets boring!

You will become a member of an energetic and highly-qualified team, moving forward as one and supporting each other along the way.

You will move in the same circles as notable advertising companies and their agencies and have your fingers on the pulse of the advertising and marketing business in Germany.

You will shape the present and future of well-known media brands such as BILD, WELT, Business Insider and SPORT 1 - across all channels.

You will move in the same circles as notable advertising companies and their agencies and have your fingers on the pulse of the advertising and marketing business in Germany.

Our industry experts in sales know what moves the market and are always aware of the latest trends, especially in our seven core industries. The close interlocking with our conception guarantees a fast reaction time and individually tailored customer concepts.

We launch brands! Media Impact offers customers creative and custom-made cross-media solutions for their advertising campaigns. Reach your target groups effectively on all channels.

Whether all over Germany or targeting specific groups in distinct market segments - Media Impact reaches everyone. Strong brands and a diverse portfolio ensure one of the highest reaches in Germany.