welt_header_print

Media Data

Basic information | Price list | Fact sheet

Prices & Formats

Formats

WELT AM SONNTAG

DIE WELT

WELT PRINT TOTAL

1/1 page 96,700.00 € 54,900.00 € 128,800.00 €
1/2 page 53,500.00 € 29,900.00 € 70,900.00 €
1/4 page 37,800.00 € 19,350.00 € 48,500.00 €

WELT AM SONNTAG = WELT AM SONNTAG on Saturday + WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt
DIE WELT = Monday till Friday

WELT Print Gesamt = WELT AM SONNTAG + DIE WELT
Alle Preise Basis Preisliste Nr. 102, gültig ab 1.1.2024 (Grundpreise Standardformate). Alle Preise zzgl. MwSt.

 

Key figures

Key figures

WELT AM SONNTAG

DIE WELT

WELT PRINT TOTAL

Publication Saturday + Sunday Monday till Friday WELT AM SONNTAG: Saturday + Sunday
DIE WELT: Monday till Friday
Copy price Sat.: 5.50€; Sun.: 5.50€
WAMS Kompakt: 3.50€
2.70 € WELT AM SONNTAG: Sat.: 5.50€; Sun.: 5.50€
WAMS Kompakt: 3.50€, DIE WELT: 2.70 €
Sold copies* 286,020 copies,
of which 113,926 ePaper 
83,764 copies,
of which 29,785 ePaper
369,784 copies,
of which 143,711 ePaper
Reach** 924,000 readers 961,000 readers 1,747,000 readers
Decision makers*** 207,000 readers 200,000 readers 407,000 readers

*IVW IV 2023, ** ma 2024 Presse I, *** LAE 2023

 

Readership

Readership WELT AM SONNTAG

Men
72%
Women
28%
30 to 59 years
56%
University-entrance exam, university
71%
Net household income above 3,000 €
73%
Net household income above 4,000 €
57%
Net household income above 5,000 €
34%
luxury oriented*
72%

Readership DIE WELT

Men
67%
Women
33%
30 to 59 years
55%
University-entrance exam, university
65%
Net household income above 3,000 €
68%
Net household income above 4,000 €
49%
Net household income above 5,000 €
26%
luxury oriented
71%
Source: b4p 2023 II; *Luxury makes life more beautiful (at least more likely)

Contact person

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Catrin  Karstedt
Catrin Karstedt
Senior Marketing Manager
Berlin
Katharina Nowak
Katharina Nowak
Junior Marketing Manager
Berlin
Header_MI_BFEarthweek

BETTER FUTURE EARTH WEEK

FROM 22nd - 28th APRIL 2024

A WHOLE WEEK for your sustainable communication!

WELT is making a concrete contribution to climate protection: WELT AM SONNTAG and DIE WELT have been TÜV-certified climate-neutral products since 2023 – WELT Digital since January 2024.

With BETTER FUTURE Earth Week from April 22nd – 28th, 2024, WELT is focusing on sustainability for the third time: the unique 360-degree concept will be launched on international Earth Day.

We are communicating this important topic in a climate-neutral way across all channels for an entire week:

– in the WELT AM SONNTAG highlight edition and

– with a wide range of key topics in WELT

– with a constant presence on WELT Digital

BETTER FUTURE Conference on the topic of “Sustainability”

– Program and trailer sponsoring as well as important documentaries and reports on WELT TV

This week, WELT offers topics such as climate protection & green energy concepts, mobility of the future & smart cities, sustainable financing, smart home & sustainable living as well as sustainable production & consumption a strong platform for your sustainable advertising.

Take advantage of the BETTER FUTURE Earth Week environment and reach your target group in a targeted manner: readers with high purchasing power and a high demand for sustainability. And with a high advertising recall of over 70%.


External content

Here you will find external content that enriches the article. We need your consent before you can view and interact with social media content.

By clicking the button you agree that content from social networks will be displayed. Personal data may be transferred to third parties in this way. This may require the storage of cookies on your device. You can find more information here.


Katharina Nowak
Katharina Nowak
Junior Marketing Manager
Berlin
Katja Sturm
Katja Sturm
Senior Marketing Manager
Berlin
website_firmeninterview

WELT CORPORATE INTERVIEW - "IN A CONVERSATION WITH ..."

The new WELT concept “In a conversation with…” focuses on a wide range of topics and makes it possible to talk to you about what moves the world of work and your company:

– Digitalization and Artificial Intelligence

– Mental health and work-life balance or

– Company anniversaries and corporate culture

In the process, your company is placed in our interview format in a sympathetic, competent and authentic manner.

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
header_lae-2023

LAE 2023: WELT - Top choice for decision-makers

The latest “Leit-Analyse zur Mediennutzung von Entscheidenden in Wirtschaft und Verwaltung 2023 (LAE)” (Lead Analysis on Media Use by Decision-Makers in Business and Administration 2023) was published on July 05, 2023. The study surveys media usage in print and digital for the target group of decision-makers in business and administration.

The results are impressive: WELT is one of the top decision-maker media in Germany, with a cross-media reach of 1,167,000.

In addition, WELT Crossmedia (Print + Digital + App) is affinity winner* in the target groups:
1. future technologies: decision-makers planning investments in artificial intelligence/machine learning and collaboration tools.

2. green investments: ecologically and ethically sound forms of investment.

3. political networking: decision-makers who are well connected in politics at federal and state level.

DIE WELT is affinity winner** at:

Company managers
Index: 151
Companies that have invested in blockchain technology in the last two years
Index 206

WELT AM SONNTAG is affinity winner*** at:

Companies for which sustainability is very important
Index: 116
Decision-makers who want to buy a high-quality wristwatch in the next 1-2 years
Index: 203

WELT.de is affinity winner**** at:

Companies for which diversity and social responsibility are very important
Index: 107
Decision makers responsible for purchases of products or services [budget 150.000€ - 200.000€].
Index: 193

(Source: LAE 2023, affinity winner = highest index proficiency in a specific target group characteristic compared to *all media surveyed; **FAZ,SZ; ***FAS; ****faz.net, sueddeutsche.de)

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Copytest 2023

Copytest 2023

On March 11/12, 2023, the edition of WELT AM SONNTAG was examined with the help of the Copytest. The Copytest surveys usage behavior with regard to reading behavior, image, advertising perception, and reader structure in the daily newspaper.

The results indicate a high level of satisfaction. WELT AM SONNTAG enjoys intensive, efficient and flexible usage, which supports the success of the relaunch in fall 2021 (introduction of the early edition on Saturdays).

longterm loyalty

Ø readership
7 years

great attention

Ø reading time
52 minutes

intensive use

Ø Frequency of use
4.2 times

positive perception

I simply like WELT AM SONNTAG
97%

Image

WELT AM SONNTAG has everything that makes a good newspaper of today
91%

Advertising Perception

Advertising in WELT AM SONNTAG is credible
82%

Source: Copy test for WELT AM SONNTAG March 2023. Basis: WAMS readers, total n = 253,

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin