research

From data to ideas. From insights to impact.

We are Axel Springer’s partner for market, media, and trend research. With expertise, creativity, and AI, we translate complex data into clear insights and effective strategies—well-founded, fast, and with a focus on the essentials. We provide guidance in the data jungle, accompany projects through all relevant steps, and help you truly understand trends, target groups, and industries.

In 2026, we will take over the lead house function for Axel Springer at the Society for Integrated Communication Research (GIK), publisher of best for planning. Together, we will set the content priorities for the year and regularly provide the industry with the latest market insights and trend studies.

research dates

trend report

Here you can find the latest video on the trend report.

2026/01/28 ma Presse

The new print reach figures have been published. You can find all further information here.

week 9 trend report

You can find everything related to finances here.

research news

reach

b4p 2025 I

More trust, more reach than social media: What makes AXEL SPRINGER brands so strong?

All information can be found here

industry insights

HEALTHY LIVING, TARGETED ADVERTISING

Trust works: AXEL SPRINGER Media is the first port of call for health information for many people. Our users actively seek out information and make informed decisions.

All information can be found here

seasonal special

Beer in transition

Non-alcoholic varieties are booming, and our users are right in the thick of it. Whether classic, mixed, or modern interpretations: AXEL SPRINGER Media reaches a particularly beer-savvy target group across all generations.

All information can be found here

Gen Z

GEN Z READS, CLICKS, TRUSTS – AND IT IS NOT ALONE

Content that connects generations: AXEL SPRINGER media reaches people from Gen Z to boomers and silents. Broad, trustworthy, and wide-reaching.

All information can be found here

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