Precise target groups, maximum impact – with our targeting
We look ahead – to what counts tomorrow. With our innovative data solutions, you can make your digital advertising even more efficient. Our first-party data strategy relies on the power of the Axel Springer brands, combined with smart technologies and selected data partners.
This allows us to find exactly the right users for your message – based on an internal database and up to 75 million user profiles, without cookies. Precise targeting allows you to reach your target groups with pinpoint accuracy, increase the advertising impact and reduce wastage – for measurably better campaigns with maximum reach.
data cases from our cosmos
netid
Our A/B testing between classic socio-targeting and socio-targeting in combination with a netID filter has shown how much more perfomant the netID segment is.
100% desired reach | +20% hit rate of purchase interest | x2 conversion rate
Contextual targeting
With our ROP campaigns, supplemented by targeting on environments and an animated banner, we address the right audience and achieve very good performance values.
A market-relevant target group is mapped using socio-demographic characteristics, interests and attitudes. We use our first party data and market research data to train our machine learning algorithms.
Formats: Halfpage Ad + Mrec as Cube Ad | approx. 4.5 % CTR | 8.8x CTR uplift compared to comparison campaigns
b2b targeting
With our B2B targeting, you can reach decision-makers from different industries and company sizes precisely – without cookies and with maximum reach. This way, you can bring your services exactly where they are needed.
Formats: Cube Ad | approx. 1.95 % CTR | 4.9x CTR uplift compared to comparison campaigns
regio flex targeting
Targeted, regionalized advertising targeting in any zip code area with a regionalized advertising medium. Non-consent & non-cookie based: Performance with high scaling targeting down to the 5th zip code.
Formats: Skyscraper + Mobile Medium Rectangle | approx. 5.9 % CTR | 3.1x CTR uplift vs. comparison campaigns
perfect fit targeting
Contextual targeting + interest targeting = perfect fit! Your ads will be placed in suitable articles and, in addition, heavy users who have already read several articles on the topic will be targeted.
Formats: Dynamic Sitebar + Mobile Medium Rectangle | approx. 5.7 % CTR | 3.2x CTR uplift compared to comparison campaigns
our data product videos
regio targeting
Regional performance with high scaling by addressing up to the 5th zip code digit
