Data

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Precise target groups, maximum impact – with our targeting

We look ahead – to what counts tomorrow. With our innovative data solutions, you can make your digital advertising even more efficient. Our first-party data strategy relies on the power of the Axel Springer brands, combined with smart technologies and selected data partners.

This allows us to find exactly the right users for your message – based on an internal database and up to 75 million user profiles, without cookies. Precise targeting allows you to reach your target groups with pinpoint accuracy, increase the advertising impact and reduce wastage – for measurably better campaigns with maximum reach.

data cases from our cosmos

netid

Our A/B testing between classic socio-targeting and socio-targeting in combination with a netID filter has shown how much more perfomant the netID segment is.

100% desired reach | +20% hit rate of purchase interest | x2 conversion rate

Contextual targeting

With our ROP campaigns, supplemented by targeting on environments and an animated banner, we address the right audience and achieve very good performance values.

Formats: Dynamic Sitebar + Interscroller | approx. 12.6 % CTR | +1357 % CTR uplift compared to comparison campaigns

persona targeting

A market-relevant target group is mapped using socio-demographic characteristics, interests and attitudes. We use our first party data and market research data to train our machine learning algorithms.

Formats: Halfpage Ad + Mrec as Cube Ad | approx. 4.5 % CTR | 8.8x CTR uplift compared to comparison campaigns

b2b targeting

With our B2B targeting, you can reach decision-makers from different industries and company sizes precisely – without cookies and with maximum reach. This way, you can bring your services exactly where they are needed.

Formats: Cube Ad | approx. 1.95 % CTR | 4.9x CTR uplift compared to comparison campaigns

regio flex targeting

Targeted, regionalized advertising targeting in any zip code area with a regionalized advertising medium. Non-consent & non-cookie based: Performance with high scaling targeting down to the 5th zip code.

Formats: Skyscraper + Mobile Medium Rectangle | approx. 5.9 % CTR | 3.1x CTR uplift vs. comparison campaigns

perfect fit targeting

Contextual targeting + interest targeting = perfect fit! Your ads will be placed in suitable articles and, in addition, heavy users who have already read several articles on the topic will be targeted.

Formats: Dynamic Sitebar + Mobile Medium Rectangle | approx. 5.7 % CTR | 3.2x CTR uplift compared to comparison campaigns

our data product videos

regio targeting
Regional performance with high scaling by addressing up to the 5th zip code digit
Engagement Targeting
Tartgeted approach – find the perfect engagement category for your campaigns

more from the advertise area

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Seamless and authentic – native stories that are perfectly integrated into the content.
programmatic
Precise targeting in real time <br>with programmatic ads for maximum efficiency.
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Reach exactly the right people – with specialized advertising formats that arouse interest.
data
Knowledge is power, use the power of data – custom advertising solutions that address exactly the right target group.

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