AUTO BILD is now accelerating in South America: As of now, the world's most successful automobile magazine will also be published in Argentina. The publisher of AUTO BILD ARGENTINA is Grupo Veintitres, Argentina's fourth largest media group, which in addition to its own newspapers and magazines also publishes the licensed editions of Newsweek, Forbes, and Lonely Planet. Alex Milberg, 39, is Editor-in-Chief and publisher of the new automobile magazine.
On top of road and comparison tests, AUTO BILD ARGENTINA offers its readers the latest news, exclusive reports as well as features on cars, technology and service on a monthly basis. The magazine will have an initial circulation of 15,500 copies at a price of 20 Argentine Pesos (ARS) (3.25 EUR).
"After Mexico, Argentina is the next market Axel Springer enters in Central and South America with a licensed edition of AUTO BILD. And, Argentinians do not only love horses, but are also car enthusiasts. That’s why AUTO BILD suits perfectly into the Argentinian market", says Christine Bender von Säbelkampf, International Licensing Director at Axel Springer AG.
AUTO BILD is the largest car magazine brand worldwide. With more than 40 million readers every month AUTO BILD is published in 34 countries: Argentina, Austria, Azerbaijan, Belarus, Bulgaria, China, Croatia, the Czech Republic, Estonia, Finland, France, Germany, Georgia, Great Britain, Greece, Hungary, India, Indonesia, Latvia, Lithuania, Mexico, Montenegro, the Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Switzerland, Thailand, Turkey and the Ukraine.
All the AUTO BILD publications in the brand portfolio can be seen at a glance at: http://www.axelspringer.de/en/artikel/International-Licensing_155963.html
media contact: Svenja Friedrich