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TV FÜR MICH



TV für mich


Editorial Concept

TV für mich addresses the two largest reader markets in Germany: the market of guide-, service-oriented women's magazines and the TV programme guide market. Therefore, the title offers the best mix of guidance and service.

  • Fashion and beauty
  • Stars and starlets
  • Cooking and baking
  • Comprehensive guide section
  • Health and nutrition
  • Complete TV programme for 14 days – geared towards women

TV für mich. The success story of high circulation. Increasing circulation since 2009, which makes it one of the most successful new magazine launches of the last 10 years.

Also bookable in FUNKE FRAUEN KOMBI SERVICE together with BILD der FRAU.

TV für mich. Authentic, dynamic and successful.


Key Figures

  • Publication day: Thursday
  • Publication frequency: biweekly
  • Copy price: € 1.00
  • Paid Circulation (IVW I/2016): 354,053 copies
  • Reach (ma Presse I/2016):
    • Total:   0.9% / 0.63 million
    • Women:   1.6% / 0.56 million
    • Men:   0.2% / 0.07 million


Rates and Formats 2016

Avg. Rate Price Zone 1 Price Zone 2
(not bookable) PD: Jan.-Feb.,
June-Aug., Dec.
PD: Mar.-May,
Sept.-Nov.
1/1 € 9,980 € 9,770 € 10,190
1/2 € 6,480 € 6,320 € 6,600
1/3 € 4,565 € 4,470 € 4,660
Format across gutter
1/2 € 19,960 € 19,540 € 20,380
2 x 1/2 € 9,980 € 9,770 € 10,190

All rates in €, plus VAT.

Download factsheet here.

 


Target Group

TV für mich Basis
Gender Women 89 51
Men 11 49
Age 14-19 years 3 7
20-29 years 8 14
30-39 years 10 14
40-49 years 10 18
50-59 years 24 18
60- 69 years 20 13
70 years and older 24 18
Household net income Up to € 1,000 5 7
€ 1,000 to € 1,249 8 5
€ 1,250 to € 1,499 13
7
€ 1,500 to € 1,999 18 16
€ 2,000 and more 56 66


Composition in %
Source: ma Presse I/2016, German-speaking population 14 years and older,
69.24 million


Combinations

TV für mich is bookable in the following combination:

Contact


Anett Groch

Anett Groch
General Manager Women´s Magazines

Großer Burstah 18-32
20457 Hamburg
Germany

+49 40 347 22737

+49 40 347 22738


Contact


Philipp H. Mankowski

Philipp H. Mankowski
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72572

+49 30 2591 72555